Posts by Toni Mercia
Contacts Film
Ever wondered what happens when the world of film design meets the art of songwriting? Picture this: a cinematic journey that fuses vin...
Not Discontiunued Music Managers
Ever wondered what it takes to team up with a music manager who’s not stuck in a bygone era? Picture this: your music manager is like t...
How to Write Pop Rock Songs
You want a song that punches a fist in the air and also makes people sing along in the shower. Pop rock lives in the sweet spot between...
Dan Chertoff, VP A&R at RCA Records Contact Details
As a musician, getting in touch with industry professionals like Dan Chertoff, VP A&R at RCA Records, can be a game-changer for you...
Online Songwriting Competition
You love writing songs. You want other people to hear them and maybe give you money or a record deal. Entering online songwriting compe...
How to Write Hypnagogic Pop Lyrics
You want lyrics that feel like someone rewired nostalgia and sleep into a melody. You want images that are fuzzy but fierce. You want l...
Hit Anatomy: Why These Songs Work, Structure and Lyric Moves That Hook Fans
You want to know what magic potion the radio is drinking. You want the part of a song that makes people scream the chorus at a bar, cry...
Wolf Stephenson, R&B Promotions Director at MALACO RECORDS Contact Details
Wolf Stephenson is a highly respected figure in the music industry, currently holding the position of R&B Promotions Director at MA...
Hugo Vereker, Head of Production/A&R at Big Helium Contact Details
As a musician, getting in touch with industry professionals like Hugo Vereker, Head of Production/A&R at Big Helium, can be a game-...
Punk Pathetique Songwriting Advice
Punk pathetique is the angry cousin who tells terrible jokes at family dinners and somehow gets a standing ovation. It is a style of pu...