Posts by Toni Mercia
How to Write Beatdown Hardcore Songs
You want riffs heavy enough to make the floor think about changing careers. You want breakdowns that leave a ring on the ego of anyone ...
Michael Pontecorvo, GM at Downtown (NY) Contact Details
Michael Pontecorvo is the General Manager at Downtown Music Publishing in New York. As a key figure in the music industry, he plays a c...
How to Write Lyrics About Coffee Culture
You want a song that smells like a cafe at dawn. You want words that steam, textures that grind against the beat, and a chorus that tas...
Alison Williams, COO, Senior Vice President & Executive Producer at Columbia Artists Management Inc.
Alison Williams is a highly respected figure in the music industry, currently holding the positions of COO, Senior Vice President, and ...
How to Write Hipster Hop Lyrics
Want rap that smells like cold brew and reads like a poetry zine? Welcome to hipster hop. This guide is for artists who love clever lin...
Electro-Industrial Songwriting Advice
You want a track that hits like a factory door slamming at 2 AM and still makes people dance. You want textures that sound like razor w...
Proibidão Songwriting Advice
As a musician, crafting a compelling and meaningful song can be a daunting task. Proibidão, a genre that originated in Brazil, is known...
Jessica McCourt, VP Branding and Strategic Sponsorships at Roc Nation
Jessica McCourt is the Vice President of Branding and Strategic Sponsorships at Roc Nation, a renowned entertainment company founded by...
How To Writing A Song
You want a song that slaps, sticks, and maybe pays rent one day. You want words that sound like your diary but perform like a headline....
How to Write Lyrics About Turmoil
You want the music to feel like honesty with teeth. You want lines that make people wince, nod, laugh, and hold the record until the la...