Posts by Toni Mercia
How to Write a Song About Work-Life Balance
You want a song that gets people nodding in meetings and crying in the shower. You want a hook that slaps like cold coffee at nine AM a...
How to Write a Song About Unrequited Love
So you are in the tragic club of wanting someone who wants someone else or who does not even know you exist. Welcome. This pain has pro...
Sean Gilfillan, CEO at To The Fallen Contact Details
Sean Gilfillan is the CEO of To The Fallen, a music industry professional with extensive experience in talent management, marketing, an...
How to Write Lyrics About Circumstantial Irony
You want lyrics that land like a punch line and then sting like a truth. You want songs that make listeners laugh and then think, songs...
How to Write a Song About Emotional Resilience
You want a song that lands like a bandage and a mic drop at the same time. You want lyric lines that nod at pain and then wink at recov...
Trish Evangelista, Tour Marketing at The Collective Contact Details
Trish Evangelista is a highly experienced professional in the music industry, currently holding the position of Tour Marketing at The C...
How to Write Lyrics About Emotion
You want a lyric that punches a hole through the chest and makes someone text their ex at 2 a.m. Good. You are in the right place. This...
How to Write a Song About Choreography
Want a song that not only sounds good but makes people learn a routine in their kitchen and post it ten minutes later? You are in the r...
Choro Songwriting Advice
Choro is joyful, sneaky, virtuosic, and poetic. If you think choro is just flute runs over guitar, think again. Choro is a conversation...
How to Write Songs About Desire
You want your listener to feel a heat that makes them move, call, cry, and maybe text an ex at 2 a.m. Desire is the engine of countless...