Posts by Toni Mercia
How to Write Songs About Breakups
You want a breakup song that feels like someone stole your journal and put it on the radio. You want lines people quote on social feeds...
360 Percentages That Never Sunset - Traps & Scams Every Musician Must Avoid
Welcome to the music business jungle. This article is your machete, headlamp, and a shot of espresso. If you are a songwriter, producer...
How to Write Symphonic Metal Lyrics
You want lyrics that feel like a battle procession in a cathedral while the guitars knock holes in the walls. Symphonic metal is theatr...
How to Write Lyrics About Classical Music
This is for the musician who wants to write lyrics that make classical music feel like a mood, not a museum exhibit. Maybe you love the...
Hip Hop Music Managers in Los Angeles
Ever wondered how the magic happens behind those epic hip hop anthems blasting through the streets of Los Angeles? Slip on your freshes...
How to Write Bongo Flava Songs
You want a Bongo Flava song that makes people shout the chorus at boda boda stops. You want lines that sound like they were stolen from...
UK Music Managers
Ever wondered who the behind-the-scenes magicians are that help your favorite artists land that coveted gig, secure a record deal, or j...
How to Write Zeuhl Lyrics
Zeuhl is the music genre that punches you in the chest and then comforts you with a choir of aliens. If you picture thunderous drums, m...
CEO of Atlantic Records
Ever wondered what it takes to lead one of the biggest record labels in the world while also fueling the creative spark behind chart-to...
How to Write Heavy Metal Lyrics
You want lyrics that hit like a riff and stick like a chorus chant in a sweaty venue. You want lines that sound vicious when screamed a...