Posts by Toni Mercia
How to Write Chicano Rap Lyrics
You want bars that hit like a lowrider bouncing down Whittier Boulevard. You want lines that make your abuela nod while your clique pos...
Alex Seif, Manager at Union Entertainment Group, Inc.
Alex Seif is a renowned music industry professional, currently serving as a Manager at Union Entertainment Group, Inc. With his extensi...
Glitch Songwriting Advice
What is Glitch Songwriting?
Glitch songwriting is a subgenre of electronic music that involves intentionally introducing errors, distor...
How to Write Songs About Isolation
Isolation is the raw material of modern music. It is the small apartment with one light on at three in the morning. It is the group cha...
How to Write Europop Songs
You want a Europop song that makes a crowd shout the chorus on the second listen. You want synths that sparkle like a sunroof on a conv...
How to Write M-Base Songs
Yes M-Base is a thing and no it is not a secret jazz cult ritual. If you like music that moves like a thinking body then M-Base can be ...
How to Write Songs About Deserts
You want a song that tastes like dust and tastes like sunburn and still makes people nod like they understand a secret. Deserts are mus...
How To Make Lyrics
You want lines that hit like a text from your ex at two a m. You want words that people sing in the shower and quote on their bio. Lyri...
How to Write a Song About Mentoring
You want to write a song that celebrates learning, growth, and that weirdly tender relationship between the person who shows you the ro...
Music Managers Dubstep
Ready to drop the bass on your music management game? Welcome to the ultimate deep dive into the wild, electrifying world of Music Mana...