Posts by Toni Mercia
TikTok for Songwriters: Hook Testing & Micro Storytelling
Listen up. TikTok is not a nice to have anymore. It is auditioning your song every time someone scrolls. If your hook fails in the firs...
How to Write Lyrics About Charity And Giving
You want a song that moves people and moves money. You want lyrics that do not sound like a corporate memo or a guilt trip. You want so...
Shawn Gee, Business Manager at SEFG Contact Details
Shawn Gee is a renowned business manager at SEFG (Southeast Financial Group), a leading financial services company that provides expert...
Mike Epstein, Booking Agent at Mike Epstein & Company
Mike Epstein is a renowned booking agent at Mike Epstein & Company, a prominent agency in the music industry. With years of experie...
How to Write Lyrics About Classical Music
This is for the musician who wants to write lyrics that make classical music feel like a mood, not a museum exhibit. Maybe you love the...
How to Write Songs About Chorus
You want the chorus to hit like a mic drop. Whether you mean the chorus as the emotional center of the song or you want to write a song...
Christian Hardcore Songwriting Advice
You want your music to hit like a truck and land like a sermon that actually helps people. You want riffs that stomp the floor and lyri...
How to Write Nueva Canción Lyrics
You want songs that sting like truth and sing like home. Nueva Canción, which in Spanish means new song, is not just a genre. It is a c...
Stephen Cohen, Manager at Music & Art Management
Stephen Cohen is a renowned music industry professional, currently serving as a Manager at Music & Art Management, a leading talent...
How to Write Songs About Randomness
Randomness is juicy. It is the pickpocket of meaning and the comedian of fate. Songs about randomness let you sing about the tiny cosmi...