Posts by Toni Mercia
Cory Heaps, Executive Booking Agent at BESTAgency
Who is Cory Heaps?
Cory Heaps is an esteemed Executive Booking Agent at BESTAgency, a renowned agency in the music industry. With his e...
How to Write Doom Metal Songs
You want a riff that feels like a collapsing cathedral and lyrics that make people stare at the ceiling for seven minutes. Doom metal i...
How to Write Lyrics About Natural disasters
Want to write a song about a hurricane, earthquake, wildfire, tsunami, or freak weather event without sounding like a tabloid poem or a...
How to Write Latin House Lyrics
You want lyrics that make people move and sing along at three in the morning. Latin House is a party language. It borrows from Afro Lat...
Norteño Songwriting Advice
You want a norteño song that punches the chest and stays in the weekender playlist. Whether you want a corrido that tells a true story,...
How to Write Lyrics About First love
First love is a public holiday in your chest and a private mess on your phone. It makes you invent idioms, forget your keys, and write ...
Horrorcore Songwriting Advice
You want to scare the room, not confuse it. Horrorcore is not shock for shock value. Horrorcore is cinema with a beat. You want images ...
Are Music Managers Entitled to Profits From Shows Booked Before Being Terminated
Picture this: You're a rising musician, pouring your heart and soul into the craft, booking shows left and right, and suddenly, amidst ...
How to Write Lyrics About Winning A Competition
You want a victory lyric that hits like confetti and keeps playing in the listener's head long after the trophy is dusted off. Whether ...
Alyssa Fassler, Booking Agent at Artist Alife Agency
Alyssa Fassler is a renowned booking agent at Artist Alife Agency, a leading talent agency that represents a diverse range of artists a...