Posts by Toni Mercia
Show vs Tell: Scene Building Prompts for Every Genre
You can tell someone they are heartbroken. Or you can show them the way their coffee cools faster when they do not laugh anymore. This ...
Montell Jordan, CEO at Jordan Contact Details
Who is Montell Jordan?
Montell Jordan is a renowned American singer, songwriter, and record producer. He is best known for his debut si...
How to Write Post-Dubstep Lyrics
You want lyrics that sit like fog on a late night city street. You want phrases that feel like a memory played backwards. Post Dubstep ...
Ian Rossiter, Label Coor at Meanwhile Contact Details
As a musician, getting in touch with industry professionals like Ian Rossiter, Label Coordinator at Meanwhile, can be a crucial step in...
Kapa Haka Songwriting Advice
You want a waiata that lands in a marae and on a Spotify playlist. You want a haka that grabs the chest of everyone in the room. You wa...
Salaries for Music and Arts Managers and District Managers
Ever wondered if your passion for music and creative arts could not only fuel your soul but also fatten your wallet? Welcome to the ult...
MFN Missing In Sync Bundles - Traps & Scams Every Musician Must Avoid
Quick truth You love the idea of your song landing in a binge worthy show or a viral ad. You picture checks, clout, friends texting you...
How to Write Songs About Idealism
Idealism in a song should feel like a spark not a lecture. You want a track that makes people look up from their phones and remember wh...
How to Write Acid Breaks Songs
You want your track to feel like a gutter party in a science lab. You want squelchy bass that bites and breaks that make people lose th...
Brian Johnston, Senior Director of A&R at Atlantic Records Contact Details
Who is Brian Johnston?
Brian Johnston is the Senior Director of A&R at Atlantic Records, a renowned American record label that has ...