Posts by Toni Mercia
Jessica Thomason, Manager at Echo Mountain Contact Details
Jessica Thomason is a renowned music industry professional who currently serves as a Manager at Echo Mountain, a esteemed music company...
How to Write a Song About Conservation
You want a song that makes people care without sounding like a lecture. You want an earworm that plants an image in a listener and then...
Sheila Volpe, VP Marketing at Savoy Jazz/Denon/429 Contact Details
Sheila Volpe is a renowned music industry executive who currently holds the position of Vice President of Marketing at Savoy Jazz/Denon...
How to Write Balkan Folk Music Lyrics
You want lyrics that hit like a shot of rakija in a plastic cup. You want words that make the aunties clap with one hand and cry with t...
How to Write New Weird America Songs
You want songs that feel like a midnight porch ritual and a VHS dream at once. You want the weird corners of folk music to smell like i...
Personal Music Managers
Ever wondered if having a personal music manager is like having your very own backstage pass to success? Think of it as having a savvy,...
How to Write Lyrics About Enemies
You want to write about someone who wronged you and make it feel epic, funny, and shareable. You do not want to sound petty or reckless...
Who Are the Top Managers in the Music Industry
So, you’re ready to discover the unsung heroes behind the scenes who steer the careers of your favorite artists and shape the future of...
Baul Songwriting Advice
Want to write songs that feel like they come from the road, from the heart, and from a little bit of holy mischief? Baul music, from Be...
Modal Jazz Songwriting Advice
Modal jazz is the musical equivalent of walking into a dimly lit bar and realizing the room is yours for the night. It gives you space,...