Posts by Toni Mercia
Ian Holder, Vice President of A&R at Sony/ATV Music Publishing Contact Details
Ian Holder is a highly respected and accomplished music industry professional, currently serving as the Vice President of A&R at So...
How to Write Technical Death Metal Songs
You want riffs that feel like a puzzle and grooves that hit like a freight train. Technical death metal is the music for players who en...
Middle Eastern Songwriting Advice
Yes you can write a modern hit that nods to Middle Eastern sounds without sounding like a confused tourist who pressed every exotic but...
Merch Rights Tied Up Beyond Album Cycle - Traps & Scams Every Musician Must Avoid
You made a killer record and now some suit wants to handle your shirts for the next decade. That sounds like free money at first. It al...
How to Write Classic Hits Lyrics
You want a lyric that people hum in the shower and quote in group chats. You want lines that feel intimate on first listen and massive ...
Breakstep Songwriting Advice
Want to write breakstep tracks that hit like a brick and still get stuck in people You want beats that make bodies move and lyrics that...
How to Write Songs About Alliance
You want a song that makes people feel seen in their tribe. You want listeners to sing along and think of their person, crew, movement,...
Songwriting Help
You need a song that hooks people within the first ten seconds. You also want a process that does not make you want to throw your lapto...
Neurofunk Songwriting Advice
Neurofunk, a subgenre of drum and bass, has been gaining popularity in recent years. Characterized by its dark, futuristic, and atmosph...
How to Write Marrabenta Songs
Marrabenta is a genre of music that originated in Mozambique in the 1950s and 1960s. It is a fusion of traditional Mozambican music, Po...