Posts by Toni Mercia
How to Write Songs About Rain
Rain is the cheat code of songwriting. It is a mood, a sound, and a metaphor all at once. It carries regret, relief, sex, loneliness, j...
Michael Iurato, Head of A&R / Senior Artist Management at In De Goot Entertainment
Michael Iurato is the Head of A&R and Senior Artist Management at In De Goot Entertainment, a renowned music industry professional ...
How to Write Mbube Lyrics
Mbube, also known as Township Jive, is a genre of South African music that originated in the 1940s. Characterized by its unique blend o...
Chutney Songwriting Advice
Want a chutney song that gets aunties on the floor and the DJ playing it back twice? You want a chorus that guests yell at the top of t...
Indo Pop Songwriting Advice
You want a song that hits like nasi goreng at 2 AM. You want a hook that feels obvious the first time you hum it while making tea. You ...
How to Write Metal (Breakdowns Scream Phrasing Safely)
You want riffs that punch through a wall of amps. You want breakdowns that make bodies stop moving and start collapsing into orderly ch...
Patrick Berry, CEO at Six Degrees Contact Details
As a musician, it's essential to have a network of industry professionals who can help you navigate the complex world of music. One suc...
Gene Rumsey, GM at Concord Music Group Contact Details
Gene Rumsey is the General Manager at Concord Music Group, a leading independent record label and music publisher. With a career spanni...
How to Write Songs About Awareness
You want your song to make people wake up, feel something, and still bop along in the car. Songs about awareness are tricky. If you get...
Steve Mc Keever, President/ GM at Hidden Beach Contact Details
Steve McKeever is a renowned music industry executive who currently serves as the President and General Manager at Hidden Beach, a prom...