Posts by Toni Mercia
Hokkien Pop Songwriting Advice
You want a Hokkien pop song that hits like a punchline and holds like a warm bowl of beef noodle soup. You want lines that land in the ...
Active Rock Songwriting Advice
You want songs that hit like a freight train and still get stuck in heads like chewing gum. Active rock lives at the intersection of gr...
What Is A&R
Ever wondered how your favorite artist got discovered or how a killer track goes from scribbled lyrics in a notebook to a chart-topping...
How to Write Art Punk Songs
Art punk is punk that read a book before it smashed a guitar. It is urgent and messy. It is thoughtful and loud. You want songs that so...
Cesar Chavez, Partner at Machin Ent Contact Details
Cesar Chavez is a renowned music industry professional and partner at Machin Ent, a leading entertainment company that specializes in t...
Why Do People Use Music Managers Like Musicbee
Ever feel like your music library is a chaotic jungle where every song is a wild animal on the run? Welcome to the world of music manag...
Tropical House Songwriting Advice
You want a song that smells like salt air but hits like a warm hug. You want a melody that floats on coconut water and a drop that make...
Stacey Burns, Senior Booking & Engagement Manager at Broadway Booking Office
Stacey Burns is a highly respected Senior Booking & Engagement Manager at Broadway Booking Office, a leading theatrical touring and...
How to Write a Song About Alienation
You want your song to make someone who feels invisible feel seen. You want lyrics that land like a warm smack and melodies that hold th...
How to Write Zouk Lyrics
You want words that make people sway and feel like the sun is folding them into a warm hug. Zouk is not just a beat. Zouk is an invitat...