Posts by Toni Mercia
Neoclassical New-Age Songwriting Advice
As a songwriter, you're likely no stranger to the allure of neoclassical new-age music. Characterized by its lush, orchestral soundscap...
Alex Sparks, Senior A&R Manager at Universal Music Group Contact Details
Alex Sparks is a highly respected and influential figure in the music industry, currently holding the position of Senior A&R Manage...
A&R Man
Ever wondered who’s behind that irresistible hit song you can’t stop humming on your morning commute? Meet the A&R Man, a magical b...
Ron Fair, CEO/President at A&M Records Records Contact Details
As a musician, getting in touch with industry executives like Ron Fair, CEO/President at A&M Records, can be a game-changer for you...
Kelli Richardson-Lawson, President of Marketing and Communications at BET Networks Contact Details
Kelli Richardson-Lawson is the President of Marketing and Communications at BET Networks, a leading provider of entertainment, music, a...
Modern Rock Songwriting Advice
Welcome to rock school for people who still sleep with earbuds in and love a chorus that punches like espresso. This is for the players...
How to Write Ethereal Wave Lyrics
You want lyrics that feel like moonlight on a cold window. You want words that float, shimmer, and stay with people between playlists. ...
How to Write Songs About Enchantment
You want your listeners to believe in small magic by the time the second chorus hits. You want a lyric that smells like midnight jasmin...
How to Write Dancehall Pop Lyrics
You want a song that makes people dance, sing, and post the clip from the club. You want a hook that hits like a shot of cane liquor, v...
How to Write Uk Bass Lyrics
Want lyrics that sit under a wobble and make a club explode. You want words that feel raw and rhythmic, that lock with a sub bass and s...