Posts by Toni Mercia
Michael Ruthig, GM at New West (CA) Contact Details
As a musician, getting in touch with the right people in the industry can be a game-changer for your career. Michael Ruthig, the Genera...
Music Managers in Miami
Ever wondered what it takes to launch your music career in one of the most electrifying cities on the planet? Miami isn’t just about su...
Arnie Holland, CEO at Lightyear Contact Details
Arnie Holland is the CEO of Lightyear, a leading independent music publishing company. With a career spanning over three decades, Holla...
Elton John, Co-Founder at Rocket Music Entertainment Contact Details
Elton John is a legendary British singer, songwriter, and musician who has been active in the music industry for over five decades. Wit...
Afrobeat Songwriting Advice
You want a song that makes hips move and phones record the chorus at the same time. You want rhythm that pulls people in and lyrics tha...
How to Write Songs About Legacy
Legacy feels big and heavy until you start writing lines and it becomes personal and messy and human. You do not need to reinvent etern...
How to Write Political Hip Hop Lyrics
You want bars that hit like a protest sign hitting the right note. You want lines that make people laugh and then think and then act. P...
Jesse Nichols, Booking Agent at Surefire Agency
Jesse Nichols is a highly respected booking agent at Surefire Agency, a leading talent agency that represents a diverse range of artist...
Michelle Belcher, Head of Film/TV/GM West Coast at Primary Wave (CA) Contact Details
Michele Belcher is a highly respected figure in the entertainment industry, currently serving as the Head of Film/TV/GM West Coast at P...
How to Write Drumstep Lyrics
You want words that hit as hard as the drop. Drumstep sits in the squishy middle between drum and bass and dubstep. It moves fast but b...