Posts by Toni Mercia

About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.

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How to Write Lyrics About Randomness

How to Write Lyrics About Specific Emotions

How to Write Lyrics About Randomness

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Toni Mercia

November 2, 2025

You want a song that sounds like your brain at 2 a.m. scrolling memes, but also like the kind of song people put on a playlist and sing...

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How to Write Jersey Club Lyrics

How to Write Lyrics

How to Write Jersey Club Lyrics

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Toni Mercia

November 1, 2025

Want lyrics that make the club bounce and TikTok users learn a full routine in one chorus? Jersey Club is not polite poetry. Jersey Clu...

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$Live & Virtual Shows: Small Room Economics & Merch Math$

Money & Monetization

Live & Virtual Shows: Small Room Economics & Merch Math

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Toni Mercia

November 2, 2025

If you play music for money and not for roommates applause, this guide is for you. We will walk through real world gig math from dingy ...

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Find Music A&R Contact Details

Rui Da Silva, CEO at Icon Music North America Contact Details

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Toni Mercia

August 3, 2024

Rui Da Silva is a renowned music industry executive who serves as the CEO of Icon Music North America, a leading music publishing and r...

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How to Write Lyrics About Sibling Rivalry

How to Write Lyrics About Life Situations

How to Write Lyrics About Sibling Rivalry

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Toni Mercia

November 2, 2025

You want a song that makes people laugh and wince at the same time. You want lines that feel true enough to sting and melodic hooks tha...

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How to Write Post-Dubstep Songs

How to Write Songs

How to Write Post-Dubstep Songs

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Toni Mercia

November 1, 2025

Want to make music that rattles speakers and also makes people feel things? Welcome to post dubstep. It takes the heavy low end and rhy...

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How to Write a Song About Rebellion

How to Write Songs About Life Situations

How to Write a Song About Rebellion

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Toni Mercia

November 2, 2025

You want to make a song that punches back at whatever made you mad. You want a chorus that people scream into the void. You want verses...

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John Cloud, Head of Label / Int''l at Playground Music Scandinavia Contact Details

Find Music A&R Contact Details

John Cloud, Head of Label / Int''l at Playground Music Scandinavia Contact Details

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Toni Mercia

October 29, 2024

John Cloud is a prominent figure in the music industry, currently holding the position of Head of Label / Int'l at Playground Music Sca...

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Dan Stevens, A&R at Popjustice Hi-Fi Contact Details

Find Music A&R Contact Details

Dan Stevens, A&R at Popjustice Hi-Fi Contact Details

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Toni Mercia

October 14, 2024

Who is Dan Stevens and Why is He Important for Musicians? Dan Stevens is the A&R (Artist and Repertoire) representative at Popjusti...

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Jew Music Managers

A&R and Manager Advice

Jew Music Managers

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Toni Mercia

March 26, 2025

Ever wondered how a Jew Music Manager can turn the chaos of the music industry into a symphony of success? Whether you’re a millennial ...

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