Posts by Toni Mercia
Organization for Music Managers
Picture this: you’re the mastermind behind the next chart-topping sensation, armed with a killer playlist and a smartphone full of bril...
Industrial And Post-Industrial Songwriting Advice
You want music that rattles teeth and stays in the ear. You want texture so thick it could be filed as a weapon. You want lyrics that f...
Samba-Jazz Songwriting Advice
If samba and jazz had a baby it would wear sunglasses inside and write a killer bridge while you slept. Samba Jazz blends Brazilian gro...
Difference Between BMI and Ascap
Ever wondered whether you should be rolling with BMI or ASCAP as you hustle through your songwriting sessions at 2 a.m. fueled by cold ...
How to Write Songs About Play
You want a song that feels like a playground in your ears. You want to make listeners grin, bounce, or suddenly remember the thrill of ...
How to Write Traditional Bluegrass/Neo-Traditional Bluegrass Songs
Before diving into the art of writing traditional bluegrass or neo-traditional bluegrass songs, it's essential to understand the roots ...
How to Write Lyrics About Presence
You want lyrics that make listeners stop scrolling and actually breathe with you. Presence is the rare kind of lyric that turns a casua...
Shawn Marino, Director A&R/Content at Universal Canada Contact Details
Shawn Marino is a highly respected figure in the music industry, serving as the Director of A&R/Content at Universal Music Canada. ...
How to Write Deconstructed Club Songs
Deconstructed club music is the art of breaking a club track into pieces and reassembling it so the result feels like a deliberate puzz...
How to Write Lyrics About Collaboration
Collaboration is messy. Collaboration is magical. Collaboration is the reason half your best lines show up in a group chat at 2 a.m. Wr...