Posts by Toni Mercia
Deductions for Music Managers
Ever feel like your bank account is the ultimate music critic, weighing every expense with a brutal, off-beat review? If you’re a music...
How to Write Blues Shouter Songs
You want to sound like the person who makes the room stop breathing and start dancing. Blues shouter songs are the big voice with dirt ...
How to Write Big Beat Songs
You want beats that hit like a freight train and hooks that your crowd yells back at you. Big Beat is a sound that lives loud, proud, a...
Leota Blacknor, SVP Marketing at Roc Nation
Leota Blacknor is a highly respected and accomplished marketing executive who currently holds the position of Senior Vice President of ...
How to Get Music Industry Connections
Picture this: You're at a bustling open mic night, guitar in hand and your heart pounding faster than the baseline of your favorite tra...
How to Write Eurohouse [Es] Lyrics
You want lyrics that make the crowd lose it on bar three. You want words that feel simple enough to sing along to and surprising enough...
Pete Ganbarg, President A&R at Atlantic Records Contact Details
Pete Ganbarg is a renowned music industry executive who currently serves as the President of A&R at Atlantic Records. With a career...
Eric Roberts, Owner & Agent at Hello! Booking Inc.
Eric Roberts is the owner and agent at Hello! Booking Inc., a reputable booking agency that specializes in connecting musicians with gi...
How to Write Songs About Choice
Choice is dramatic music waiting to happen. Every time a character picks a thing they accept more than an action. They accept a life. T...
Roots Rock Songwriting Advice
Roots rock, a genre that originated in the 1960s, is a fusion of rock and roll, folk, blues, and country music. It's characterized by i...