Posts by Toni Mercia
Americana Music Association Managers
Picture a world where the soulful twang of Americana collides with the modern hustle of gig bookings, social media savviness, and an ev...
How to Write New Jersey Sound Lyrics
You want lyrics that smell like boardwalk salt, cheap cologne, and a bossy saxophone. You want characters who wear grease on their palm...
How to Write Lyrics About Loyalty
You want lyrics that make people nod, cry, and call their ride or die immediately. Loyalty is a heavy word that can be sentimental, sav...
South America Music Managers
Picture this: you're a budding musician with your heart beating in rhythm to Latin beats, dreaming big while sipping a caramel latte in...
How to Write Hauntology Lyrics
You want a lyric that feels like a ghost texting you from another decade. You want the song to carry the weight of a lost future while ...
How to Write Songs About Monologue
You want a song that feels like someone talking to you in the dark. You want a lyric that reads like a private diary entry flipped into...
How to Write a Song About Storytelling
You want a song that makes people listen like their last text just exploded. You want characters, stakes, and a chorus that drops like ...
Andrew McWilliams, Booking Agent at Red 11 Music
Andrew McWilliams is a respected booking agent at Red 11 Music, a leading talent agency that represents a diverse range of artists and ...
Julien Baker - Appointments Song Lyric Breakdown For Songwriters
Short version You will learn how Julien Baker builds intimacy, tension, and emotional clarity with small images and musical restraint. ...
Music Managers and A&R in Ohio
Ready to dive into the wild, ever-evolving world of music management in the heart of Ohio? Whether you’re a budding songwriter, a Gen Z...