Posts by Toni Mercia

About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.

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How to Write Lyrics About Farewell

How to Write Lyrics About Specific Emotions

How to Write Lyrics About Farewell

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Toni Mercia

November 2, 2025

You want the goodbye to land like a punch and then like a hug. A farewell lyric can make a room go quiet. It can make a listener speak ...

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Moombahsoul [Es] Songwriting Advice

Songwriting Advice

Moombahsoul [Es] Songwriting Advice

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Toni Mercia

November 2, 2025

If moombahton made out with neo soul and then their kid learned to sing in Spanglish, you have Moombahsoul. This guide gives you the so...

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Alex Lucas, Director of Security at BET Networks Contact Details

Find Music A&R Contact Details

Alex Lucas, Director of Security at BET Networks Contact Details

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Toni Mercia

July 29, 2024

As a musician, getting in touch with industry professionals like Alex Lucas, Director of Security at BET Networks, can be a game-change...

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How to Write Lyrics About Influence

How to Write Lyrics About Specific Emotions

How to Write Lyrics About Influence

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Toni Mercia

November 2, 2025

Influence is messy and delicious. It lives in the DM that's saved and the song that got on your playlist before you knew you needed it....

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best songwriting tools lyric assistant

Songwriting Advice

Best Songwriting Tools

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Toni Mercia

November 1, 2025

Want to write better songs faster and look cooler doing it. Whether you are composing in a bedroom with a laptop or booking studio time...

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Music Label Emails

A&R and Manager Advice

Music Label Emails

Posted by

Toni Mercia

March 26, 2025

Ready to hit the high note in your music career? Whether you're a budding songwriter looking to shine or a musician gearing up for a re...

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Mike Varney, President at Shrapnel Contact Details

Find Music A&R Contact Details

Mike Varney, President at Shrapnel Contact Details

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Toni Mercia

September 23, 2024

Who is Mike Varney? Mike Varney is a renowned figure in the music industry, serving as the President of Shrapnel Records, a prominent r...

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Producer Agreement Missing Work-For-Hire Language - Traps & Scams Every Musician Must Avoid

Traps & Scams Every Musician Must Avoid

Producer Agreement Missing Work-For-Hire Language - Traps & Scams Every Musician Must Avoid

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Toni Mercia

November 6, 2025

Imagine this. You made a banger with your producer. The song blows up. Streams roll in. Then your inbox gets a passive aggressive messa...

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Steve Jones, President at Brash Music Contact Details

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Steve Jones, President at Brash Music Contact Details

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Toni Mercia

September 15, 2024

Steve Jones is a renowned music industry executive who currently serves as the President at Brash Music, a record label and music publi...

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MFN Missing In Sync Bundles - Traps & Scams Every Musician Must Avoid

Traps & Scams Every Musician Must Avoid

MFN Missing In Sync Bundles - Traps & Scams Every Musician Must Avoid

Posted by

Toni Mercia

November 6, 2025

Quick truth You love the idea of your song landing in a binge worthy show or a viral ad. You picture checks, clout, friends texting you...

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