Posts by Toni Mercia
Francisco Villanueva, President at Mock & Roll Contact Details
Francisco Villanueva is a prominent figure in the music industry, serving as the President at Mock & Roll, a leading music company....
Drone Metal Songwriting Advice
If your goal is to crush ceilings and rearrange molar memories, you are in the right place. Drone metal is not polite music. It is mass...
How to Write Boogie Rock Lyrics
You want a lyric that makes people stomp their boots and sing the smirky parts at the bar. Boogie rock is about groove, attitude, and a...
What Is an A&R Manager
Picture this: You’re at a party, bobbing your head to the latest indie banger, when someone leans over and whispers, “Ever wonder how t...
How to Write Songs About Idealism
Idealism in a song should feel like a spark not a lecture. You want a track that makes people look up from their phones and remember wh...
How to Write Wonky Lyrics
Want lyrics that make people tilt their head, laugh, and then sing them into their group chat? Good. Welcome to the weird wing of songw...
Manager Still Commissions After Being Fired - Traps & Scams Every Musician Must Avoid
You fired your manager. You expected relief. Instead you get invoices, shady emails, and automatic percentage cuts on new checks. This ...
How to Write Roots Reggae Songs
You want that deep, righteous groove that makes people sway like a palm tree on a chill island night. You want lyrics that hit the spir...
Paul Horton, President at Century Artists Management Agency LLC
Paul Horton is the President of Century Artists Management Agency LLC, a renowned talent management agency that represents some of the ...
How to Write Funk Metal Songs
You want a riff that makes your neck do cardio and a bass line so smug it needs its own merch. Funk metal is the perfect crime scene fo...