Posts by Toni Mercia
Music Managers in Hollywood
Ever wondered how those chart-topping stars of Hollywood seem to effortlessly navigate the glittery maze of red carpets, radio spins, a...
How to Write Hispanic Songs
You want songs that feel like home and hit like a surprise party in the passenger seat. You want rhythms that make people move, words t...
How To Write A Funny Song
You want people to laugh and sing along at the same time. You want a line that hits the audience in the ribs and then becomes a chorus ...
Filk Songwriting Advice
Filk is fandom singing with attitude. It is folk music for people who read too many books and are emotionally attached to imaginary spa...
How to Write Country Blues Lyrics
You want lyrics that feel weathered and true. Country blues lives in dusty boots, cracked porches, late night diners, and the small bru...
How To Make Your Own Pop Song
Want a pop song that slaps on the first listen and still sounds human after the millionth stream? You are in the right place. This guid...
How To Write A Chorus
You want a chorus that people sing the second they learn the words. You want a hook that slaps in the brain and refuses to leave. You w...
A&R Entertainment
Ever wondered how some artists seem to skyrocket from underground sensations to legendary icons practically overnight? Welcome to the w...
How to Write Acid Breaks Songs
You want your track to feel like a gutter party in a science lab. You want squelchy bass that bites and breaks that make people lose th...
How to Write Songs About Storytelling
Story songs are the songs that make people text their friends with one line, that sit in the back of your head like a guilty pleasure, ...