Posts by Toni Mercia
Australian Music Managers
Ever wondered who’s the genius behind your favorite Aussie tracks, turning raw talent into chart-topping hits? Australian music manager...
Songwriting Format Structure
Want your songs to feel inevitable the first time someone hears them? Good. This article is your no nonsense guide to songwriting forma...
Robert Simonds, President at Northside/ESD Contact Details
Robert Simonds is a prominent figure in the music industry, serving as the President at Northside/ESD, a leading independent music dist...
How to Write Lyrics About Integrity
Integrity is not a sermon. Integrity is a scene you can smell. Songs about integrity do not have to sound like a lecture or a virtue po...
How to Write Lyrics About Martial Arts
You want lyrics that hit like a roundhouse kick and land like a well timed clinch. You want lines that feel earned, not like you read o...
Neue Deutsche Todeskunst Songwriting Advice
Neue Deutsche Todeskunst, which translates to "New German Death Art," is a music genre that emerged in the 1990s in Germany. Characteri...
African Popular Music Songwriting Advice
You want a song that bangs in Lagos, resonates in Accra, and still gets the diaspora room singing every line back to you. You want rhyt...
How to Write Freak Scene Lyrics
You want lyrics that feel like someone scribbled a fever dream on a napkin and made it sound like the truth. You want lines that are we...
Rena Malkah, President/CEO at Kickass Contact Details
Rena Malkah is a renowned industry expert and the President/CEO of Kickass Contact Details, a leading provider of contact information a...
How to Write Malaysian Pop Lyrics
You want a song that sounds like home but hits like a stadium anthem. You want lines that a friend can text back with a crying emoji an...