Posts by Toni Mercia
How to Write a Song About Serendipity
You want a song that makes people feel like they ran into a lucky subway seat on a rain day and found cash in a pocket at the same time...
How to Write Lyrics About Workplace Culture
Office drama makes great songs. Whether your office is tragic, hilarious, toxic, supportive, or just deeply weird, workplace culture gi...
NYC Music Managers
Welcome to the bustling, electrifying world of NYC Music Managers, where creativity meets strategic brilliance, and where every beat ho...
How to Write Samba-Jazz Songs
You want a samba jazz song that makes people move and think at the same time. You want rhythms that snap the hips and harmonies that wh...
Black Business Music Managers Income
Ever wondered how Black business music managers are turning the industry on its head while also boosting their bank accounts? In today’...
Venue-Exclusive Merch Percentages You Didn't Negotiate - Traps & Scams Every Musician Must Avoid
Someone at the venue just told you they will take a cut of your merch sales. You blinked. You said yes because the door was tight, your...
Alternative Country Songwriting Advice
Alternative country, also known as alt-country, is a subgenre of country music that emerged in the 1990s as a reaction to the slick, po...
Music Managers Are Useless
Ever had that moment when you wonder if your music manager is really holding you back or if, dare we say it, they’re just totally usele...
How to Write Celtic Music Lyrics
You want lyrics that feel like they were carved out of peat smoke and moonlight. You want lines that carry an old story but sound like ...
How to Write a Song About Daydreaming
You want to capture that luxurious drift when your brain checks out and paints a movie while you are stuck in a grocery line or a Zoom ...