Posts by Toni Mercia
Music Managers and the California Talent Agency Act
Ever wondered how a quirky mix of legal jargon, rock ‘n’ roll dreams, and modern management wizardry can all collide in one epic headli...
How to Write C-Pop Lyrics
Want C-Pop that slaps and still sounds native? You want a chorus people sing in taxis and on the subway. You want verses that feel like...
Rachel Cooper, Senior Manager Digital Consumer Insights Vh1/Cmt at VH1 Contact Details
Rachel Cooper is a seasoned professional in the music industry, currently serving as the Senior Manager of Digital Consumer Insights at...
How to Write Early Hardcore [Fr] Songs
You want a song that hits like a fist and stays in the skull like a cheap tattoo. Early hardcore is brutal, quick, honest, and sometime...
New Pop Songwriting Advice
If you want a pop song that hits playlists, lands on TikTok, and makes your ex regret everything, you are in the right place. This guid...
How to Write British Dance Band Songs
You want music that makes people put their phones away and remember how to move their feet. You want songs that are elegant, cheeky, no...
Music Managers in Durham
Picture this: you’re jamming in a downtown Durham studio, dreaming up your next hit, when suddenly you realize you need someone who can...
Breakbeat Songwriting Advice
Breakbeat music, a subgenre of electronic dance music, originated in the 1990s and has since evolved into a unique sound characterized ...
How to Write Música Popular (Colombia) Songs
You want a song that makes abuelos clap, DJs nod, and your ex realize they missed a masterpiece. Música popular from Colombia is a livi...
How to Write Background Music Lyrics
You want words that sit behind the picture or scene like a perfect pair of shades. They should add emotion, color, and texture without ...