Posts by Toni Mercia
How to Write British Dance Band Songs
You want music that makes people put their phones away and remember how to move their feet. You want songs that are elegant, cheeky, no...
How to Write Songs About Turmoil
You want your chaos to feel true and not like a melodramatic audition tape for a soap opera. Songs about turmoil are magnetic when they...
Barococo Songwriting Advice
As a musician, you're likely familiar with the term "Barococo" – a genre-bending style that blends the ornate, complex harmonies of Bar...
Freelance Music Product Managers
Ever wondered how the magic of a chart-topping song comes together? Picture this: a dynamic mastermind who blends killer beats, snappy ...
Amanda Case, Owner & Booking Agent at AIC Entertainment
Amanda Case is a renowned booking agent and owner of AIC Entertainment, a prominent entertainment agency that specializes in connecting...
How to Write Trip Rock [Es] Songs
Trip rock is that delicious space where smoky late night beats meet crunchy guitars and moody atmospheres. If you want songs that feel ...
How to Write Hong Kong English Pop Songs
You want a song that sounds like Hong Kong but sings like the world. You want a chorus that a fan can sing in the MTR and a verse that ...
How to Write Soundscape Lyrics
You want lyrics that do more than tell a story. You want lines that make someone feel wet pavement on a November night. You want words ...
How to Write Traditional Pop Lyrics
You want lyrics that hit fast and keep hitting on repeat. Traditional pop lyrics are built to sit in the ear and in the chest at the sa...
How to Write Songs About Activity
Want to write songs about doing things that feel as electric as a skateboard wheel hitting pavement? Good. Activity songs are the secre...