Posts by Toni Mercia
How to Write Indie Pop Songs
You want a song that sounds like it was recorded in a cool apartment but also belongs on a playlist that gets 100k streams. You want ly...
Chimurenga Songwriting Advice
Want to write Chimurenga songs that make crowds stomp, elders nod in approval, and playlist algorithms hesitate then surrender? Good. Y...
John Beeler, Co-Owner-Creative Director at Asthmatic Kitty Contact Details
John Beeler is a renowned music industry professional who serves as the Co-Owner and Creative Director at Asthmatic Kitty, a respected ...
How to Write a Song About Editorials
Yes you can write a banger about an opinion piece. Editorials are full of drama, boss energy, petty takes, and high stakes moral panic....
How to Write Lyrics About Project Management
You want a song about gantt charts that people do not fall asleep to. You want a chorus that turns scope creep into a stadium chant. Yo...
Major Music Managers
Picture this: You're a rising musician with a killer song idea, a fresh beat in your headphones, and dreams of hitting the big time. Bu...
Caroline Diaz, Senior Director of A&R at Interscope Records Contact Details
Caroline Diaz is a highly respected and influential figure in the music industry, serving as the Senior Director of A&R at Intersco...
How to Write Surf Punk Lyrics
You want lyrics that smell like salt, spit, and cheap spray tan, and that crowd will sing back while moshing politely at the beach. Sur...
How to Write Funk Carioca Lyrics
You want lyrics that hit like a tamborim in your chest. You want lines that make people move, laugh, and shout along. You want authenti...
Iconic Music Managers
Picture this: You're at the heart of the coolest music festival of the year, the bass is thumping, the crowd's going wild, and behind t...