Posts by Toni Mercia
How to Write a Song About Losing A Job
Losing a job hurts like a breakup that also eats your bank account and sense of self. It is messy, complicated, and loaded with story b...
How to Write Lyrics About Negotiation
Negotiation is drama with a price tag. It is hunger across a table. It is a throat clearing before a confession. It is a tiny war where...
How to Write Guajira Lyrics
You want to write Guajira lyrics that feel authentic and not like a tourist posted up at a domino table wearing someone else cultural p...
How to Write Contemporary Hit Radio Songs
You want a song that radio DJs play and crowds sing back. You want something that clicks on first listen and still feels personal enoug...
Steven Carless, SVP A&R at Universal Music Group Contact Details
Steven Carless is a renowned music industry executive who serves as the Senior Vice President of A&R at Universal Music Group. With...
What Does an A&R Do
Ever wondered who holds the secret map to the next big music sensation? Buckle up, because we’re diving headfirst into the wild, wonder...
How to Write Nunatak (Band) Songs
Understanding Nunatak's Sound and Style
Nunatak, the post-metal band from Iceland, is known for their atmospheric and introspective sou...
Is It Possible to Reach Out to Music Managers and Send a Demo
Ever wondered if you could slide into a music manager’s DMs, or rather, their professional inbox, and actually get them to listen to yo...
Dub Songwriting Advice
Dub music, a subgenre of reggae, has gained popularity worldwide for its unique sound and style. As a musician, venturing into dub song...
360 Percentages That Never Sunset - Traps & Scams Every Musician Must Avoid
Welcome to the music business jungle. This article is your machete, headlamp, and a shot of espresso. If you are a songwriter, producer...