Posts by Toni Mercia
Create Your Own Mashup
You want that moment when two songs collide and the crowd loses its mind. A mashup is the musical equivalent of sliding your old hoodie...
Paul Mitchell, Manager A&R Admin at Sony Music UK Contact Details
Paul Mitchell is a highly influential figure in the music industry, serving as the Manager of A&R Admin at Sony Music UK. As a key ...
Jason White, MD at Too Pure (UK) Contact Details
Who is Jason White, MD at Too Pure (UK)?
Jason White is the Managing Director of Too Pure, a renowned independent record label based in...
California Music Managers
Ever wondered what it takes to navigate the whirlwind of California’s music scene with a savvy manager by your side? Imagine a world wh...
How to Write Free Tekno Songs
You want raw energy that rattles the floor and makes necks move. You want loops that feel illegal in the best way. You want a track tha...
How to Write Viking Rock Songs
You want loud drums, chest beating chants, and a chorus people scream along to while holding a tankard of something questionable. You w...
Jim Catino, VP A&R at Sony Music Contact Details
Jim Catino is a renowned music industry professional, currently serving as the Vice President of A&R (Artists and Repertoire) at So...
How to Write Lyrics About Optimism
You want hope that does not sound like a fortune cookie. You want optimism that feels human not preachy. You want lines people remember...
Nancy Roof, Sr Dir A&R Administration at Jive Records Contact Details
Nancy Roof is a highly respected figure in the music industry, serving as the Senior Director of A&R Administration at Jive Records...
How to Write Lyrics About Hard Work
You want a song that honors the grind without sounding like a motivational poster. You want lines that make the person driving at 3 a m...