Posts by Toni Mercia
How to Write Mbaqanga Songs
You want a song that makes people clap their hands, sway their hips and sing the chorus back in the taxi home. Mbaqanga is the music th...
How Do Brand Managers Go About Deciding Music for Ad Promtoions and Commerciasl?
Ever wondered how brand managers manage to choose music for ad promotions and commercials that instantly gives you goosebumps, or makes...
How to Write Big Room House Songs
You want a drop that makes people lose their minds. You want a build that pulls the crowd tight and a lead that sounds like it was forg...
How to Write Ska Jazz Lyrics
You want lyrics that make people skank in the kitchen and nod like they understand the plot of a cryptic film. Ska jazz lives between t...
How to Write Cakewalk Lyrics
Want lyrics that feel like a cakewalk to write and a scream to sing back? We are not talking lazy or shallow. We are talking lyrics tha...
How to Write Lyrics About Stance
Stance is the attitude you show the world. Stance is what your voice says before your words finish. You want your lyrics to declare a p...
How to Write Lyrics About Opinion
You have an opinion. Now make it sing. Whether your view is petty, righteous, ridiculous, or brilliant, a lyric can carry it into a cho...
Adult Standards Songwriting Advice
As a songwriter, you're likely familiar with the term "Adult Standards," but do you know what it really means? In this article, we'll d...
Song Prompts
You want ideas that land like a gif in a group chat. You want prompts that make you laugh, squint, cry, and then hum a melody for the r...
How Much Do Music Managers Get Paid
Ever wondered if your music manager is rolling in the dough or scraping by on a modest paycheck while hustling behind the scenes to lau...