Posts by Toni Mercia
Recouping Marketing Spends You Didn't Approve - Traps & Scams Every Musician Must Avoid
If you ever opened a statements email and felt your bank account scream, you are not alone. Record companies, distributors, managers, a...
Chaabi Songwriting Advice
Welcome to the Chaabi crash course that does not lecture you like a dry ethnomusicology professor. Chaabi means popular in Arabic. It i...
How to Write Taiwanese Pop Songs
You want a song that lands in a Taipei coffee shop, sticks in a karaoke room, and circulates on playlists with everyone adding it to th...
G-Funk Songwriting Advice
You want that sun-soaked, lowrider feeling in your songs. You want syrupy synths, a bass that walks like it owns the street, and hooks ...
Raga Rock Songwriting Advice
Want to write songs that sound like a sitar went to a punk show and came back enlightened? Raga Rock takes the deep, melodic logic of I...
How To Make A Music Video
You want a music video that grabs attention on first sight. You want imagery that feels cinematic but does not cost your firstborn. You...
How to Write Hauntology Lyrics
You want a lyric that feels like a ghost texting you from another decade. You want the song to carry the weight of a lost future while ...
How to Write Lyrics About Dreams And Aspirations
Dreams and aspirations are the emotional rocket fuel of songs. They make listeners sit up, swig their coffee, and text a friend at two ...
Free Music Managers
Ever dreamed of having a personal guide to navigate the chaotic world of music without spending a dime? Picture a savvy, street‐smart m...
Michael Ruthig, GM at New West (CA) Contact Details
As a musician, getting in touch with the right people in the industry can be a game-changer for your career. Michael Ruthig, the Genera...