Posts by Toni Mercia
How to Write a Song About Making New Friends
You want a song that makes strangers feel like old friends right away. You want a hook that sounds like someone waved and said hello in...
John Lopez, CEO at Upstairs Contact Details
Who is John Lopez?
John Lopez is the CEO at Upstairs, a renowned music industry professional with a proven track record of success. As ...
How to Write Lyrics About R&B And Soul
You want lyrics that feel like a late night conversation and a movie soundtrack at the same time. You want lines that make people slow ...
Personal Music Managers
Ever wondered if having a personal music manager is like having your very own backstage pass to success? Think of it as having a savvy,...
How to Write Lyrics About Recycling And Upcycling
You want an eco song that does more than preach to the choir. You want lines that make people laugh, think, and maybe actually sort the...
Rhythmic Adult Contemporary Songwriting Advice
Welcome to the grown up club that still knows how to move. Rhythmic Adult Contemporary songwriting sits at the sweet spot where mature ...
How to Get in the Music Business Best Managers
Ever wondered how some musicians effortlessly snag the best managers in the music business while you’re still trying to figure out whic...
Steven Rosen, Manager at Rosen Music
Steven Rosen is a renowned music industry professional who currently serves as the Manager at Rosen Music. With years of experience in ...
How to Write Lyrics About Themes
You want a lyric that feels inevitable. You want a line that someone screenshots and posts on their story. You want a chorus that names...
How to Write a Song About Lyricism And Poetry
You want to write a song that treats words like a weapon and a warm blanket at the same time. You want lines that feel like a tattoo fo...