Posts by Toni Mercia
Americana Songwriting Advice
Understanding the Americana Genre
Americana is a genre that embodies the spirit of American roots music, blending elements of folk, co...
Good Local Music Managers
Ever found yourself wondering why some local bands catapult into the limelight while others remain underground, despite having killer t...
How to Write Lyrics About Partnership
Partnership songs are everywhere. Whether you write about lovers, bandmates, business allies, or friends who bail you out at 4 a.m., pa...
Thai Pop Songwriting Advice
You want a Thai pop song that slaps in Bangkok and trends on TikTok at the same time. You want a hook that your aunt can hum and your c...
Music Managers St. Pete
Picture this: you're a budding musician in sunny St. Pete, strumming your guitar on a cool beach day, dreaming of that big break, when ...
How to Write Future Rave Songs
You want a banger that makes a sweaty crowd lift their phones and actually use them as lights. Future Rave is the genre that took the s...
Aldo Gonzalez, Senior Director, A&R at Universal Music Group Contact Details
Aldo Gonzalez is a highly respected figure in the music industry, currently serving as the Senior Director of A&R at Universal Musi...
Theresa McGowan, Vice President Event Marketing at VH1 Contact Details
Theresa McGowan is the Vice President of Event Marketing at VH1, a renowned American cable television network. With her extensive exper...
Synth Punk Songwriting Advice
You want songs that hit like a Molotov cocktail wrapped in neon. You want synths that sound like they ate a guitar amp and puked glorio...
New Rave Songwriting Advice
Understanding the Genre
New rave, also known as nu-rave, is a subgenre of electronic dance music that emerged in the mid-2000s. Charact...