Posts by Toni Mercia
Irv Gotti Record Labels
Ever wondered how a visionary mogul with an ear for groundbreaking beats turned a humble label into a bona fide cultural phenomenon? We...
How to Write Darkstep Songs
You want music that sounds like a neon nightmare crawling out of a subway drain. Darkstep is not polite. It is the grimy cousin of drum...
Byron Wright, Senior Director A&R at Epic Records Contact Details
Byron Wright is a highly respected figure in the music industry, currently serving as the Senior Director of A&R at Epic Records. W...
How to Write V-Pop Lyrics
You want a V-Pop song that people sing in cafes, in traffic, and on TikTok without shame. You want a chorus that a cousin from Hanoi ca...
How to Write Punta Lyrics
Want to write Punta lyrics that make people dance until they forget rent exists? Good. Punta is a living, breathing music and writing f...
How to Write Chimurenga Lyrics
You want lyrics that sound like they just walked out of a braai conversation and into a stadium. Chimurenga is a voice with grit, a pul...
How Much Do Music Managers Take From Artists
Ever wondered how much of your hard-earned stream revenue or hotspot gig payment your music manager actually takes? If you've ever drea...
How to Write Latin Trap Lyrics
You want bars that hit in both Spanish and soul. You want a hook that makes a crowd lose it. You want a verse so precise that your ex I...
Chinese Rock Songwriting Advice
Want to write Chinese rock that hits like a fist to the chest and also has people singing along on the subway? Good. You are in the rig...
New Rave Songwriting Advice
Understanding the Genre
New rave, also known as nu-rave, is a subgenre of electronic dance music that emerged in the mid-2000s. Charact...