Posts by Toni Mercia
How to Write Lyrics About Artificial Intelligence
You want AI lyrics that do not read like a tech support manual. You want lines that hit emotional truth while sounding clever and human...
Will Botwin, CEO/Creative Director at AUTHENTIK ARTISTS Contact Details
Will Botwin is a renowned music industry executive who serves as the CEO and Creative Director at AUTHENTIK ARTISTS, a leading talent a...
How to Write Lyrics About Innovation
You want a lyric that makes people feel brave about the future and human about the machine. You want lines that sound like they could b...
How to Write Midtempo Bass Songs
You want a song that sits in the chest and moves the feet without forcing a full blown rave. Midtempo bass songs live in that sweet spo...
How to Write Lyrics About Networking
Networking is an emotion waiting for a hook. It is sweaty name tags, fake laughs, sliding into DMs, claiming you are an independent art...
Nick Huggett, Chief Creative Officer at Because Music Contact Details
As a musician, getting in touch with industry professionals like Nick Huggett, Chief Creative Officer at Because Music, can be a game-c...
How to Write Melodic House Lyrics
You want lyrics that make people feel like they are floating and fist pumping at the same time. You want words that sit perfectly on wa...
Bill Weiner, Ex VP Bus Affairs/General Counsel at New Regency Contact Details
As a musician, getting in touch with industry professionals like Bill Weiner, Ex VP Bus Affairs/General Counsel at New Regency, can be ...
Indie Music Managers
Welcome to the wild, unapologetic, and ever-evolving universe of indie music management, where creativity meets hustle and authenticity...
Hip Hop Songwriting Advice
You want bars that stop people mid scroll. You want a hook that gets stuck in showers and on subways. You want verses that feel like a ...