Posts by Toni Mercia
How to Write Lyrics About Redemption
You want a redemption song that feels honest and earned. You want lyrics that do not sound like apology notes with a chorus. You want a...
How to Write Grupera Songs
You want a grupera song that makes abuela clap, your cousins text a heart, and the DJ put it between two classics. Grupera lives where ...
How to Write African Popular Music Lyrics
Yes you can write a banger that sounds local, global, and impossible to forget. Whether you are trying to pen an Afrobeats chorus that ...
Psychedelic Funk Songwriting Advice
This is your field guide to making music that feels like a velvet punch in the chest while your brain floats through a neon galaxy. If ...
Ideas For Rock Songs
You want something louder than background music. You want a lyric that punches, a riff that clings to the skull, and a hook that conver...
Universal Music Group A&R Contact
Ever dreamt of having your music echo through the halls of Universal Music Group? Whether you're an aspiring songwriter armed with a ki...
Power Pop Songwriting Advice
You want a song that slams open the door and gets everyone singing in the car by the second chorus. Power pop is that feeling packed in...
How to Write Bachata Lyrics
You want lyrics that make dancers slow their step and whisper the chorus into their lover's ear. You want words that feel like warm rum...
NYC Music Managers
Welcome to the bustling, electrifying world of NYC Music Managers, where creativity meets strategic brilliance, and where every beat ho...
What Are Music Managers Paid?
Ever wondered how a behind‑the‑scenes powerhouse in the music industry gets paid while you’re busy streaming the latest chart‑buster? B...