Posts by Toni Mercia
How to Write Māori Music Songs
You want to write songs that honour te ao Māori and actually sound good. You want language that lands, melodies that sit naturally with...
Craig Kallman, Chairman/CEO at Atlantic Records Contact Details
As the Chairman and CEO of Atlantic Records, Craig Kallman is one of the most influential figures in the music industry. With a career ...
How to Write Baroque Pop Lyrics
Baroque pop is that deliciously dramatic cousin of indie pop who still wears a powdered wig for photos. It blends theatrical classical ...
How to Write Lyrics About Decisions
Decisions are drama with a deadline. If you can turn the moment before or just after a choice into a vivid picture, you will have a son...
How to Write Lyrics About Deserts
You want desert lyrics that feel sunburned and true. You want lines that taste like grit in the teeth and breath that sounds hot and sm...
Carrie Tolles, VP of PR at 4AD Music Contact Details
Carrie Tolles is a highly respected figure in the music industry, serving as the Vice President of Public Relations at 4AD Music, a ren...
Grindcore Songwriting Advice
You want songs that hit like a freight train and last like a text that was meant to be deleted. Grindcore is tiny in runtime and massiv...
Darran Bennett, VP Creative at Crosstown Songs Contact Details
Darran Bennett is a renowned music industry professional who currently holds the position of Vice President of Creative at Crosstown So...
How to Write Synth-Pop Lyrics
You want a lyric that glows like neon and sticks like gum under a subway seat. Synth pop lives where nostalgia flirts with futurism and...
Bob Hurwitz, President at Nonesuch Contact Details
As a musician, getting in touch with industry professionals like Bob Hurwitz, President at Nonesuch, can be a game-changer for your car...