Posts by Toni Mercia
How to Write Chill-Out Lyrics
You want lyrics that float like a late night playlist. You want words that sound like a soft exhale. You want lines that make listeners...
How to Write a Song About Songwriting
Yes you can write a song about writing songs. No it will not automatically sound like a pretentious diary entry from someone who wears ...
Passive 360 Grab On Everything You Do - Traps & Scams Every Musician Must Avoid
Quick translation You might sign one tiny contract and suddenly a corporation is collecting money from your streams, your YouTube ad re...
How to Write Songs About Tradition vs. Change
You want a song that tugs at the family altar and then kicks open the window. You want listeners to feel the warmth of a ritual and the...
Lowercase Songwriting Advice
What is Lowercase Songwriting?
Lowercase songwriting is a genre-bending approach to songcraft that focuses on creating intimate, emotio...
Music Managers Melbourne
Picture yourself strutting down Chapel Street in Melbourne with your headphones on, new beats in your ears, and dreams as big as the ci...
Naomi Cromwell, Director Strategy and Operations Mtv and Vh1 at VH1 Contact Details
Naomi Cromwell is a highly respected figure in the music and entertainment industry, currently serving as the Director of Strategy and ...
Live & Virtual Shows: Small Room Economics & Merch Math
If you play music for money and not for roommates applause, this guide is for you. We will walk through real world gig math from dingy ...
How to Write Jazz Rock Songs
You want music that hits like a sax solo in a mosh pit. You want the grit of rock with the brainy curveballs of jazz. You want grooves ...
Power Metal Songwriting Advice
You want songs that feel like castles collapsing into fireworks. You want riffs that gallop like a cavalry charge. You want choruses th...