Posts by Toni Mercia
Top Music Managers Who Are Black
The music industry is alive, kicking, and stealing the spotlight, and if you think the magic happens only on stage or in the studio, th...
Lounge Music Songwriting Advice
Lounge music, also known as chillout or downtempo music, is a genre that evokes feelings of relaxation and calmness. As a songwriter, c...
How to Write Chap Hop Songs
Chap Hop is the genre that politely tipped its hat to hip hop then clocked it with a walking cane for daring to be loud. If you imagine...
How to Write American Rock Lyrics
You want lines that punch, choruses that become tattoos, and verses that smell like gasoline and honesty. You want songs that sound lik...
Merrick Jarmulowicz, Booking Agent at Ground Control Touring
Merrick Jarmulowicz is a highly respected booking agent at Ground Control Touring, a leading independent booking agency based in New Yo...
What Role Do Managers Play in the Music Industry
Ever wondered how your favorite artists navigate the wild, unpredictable realm of the music industry? Behind every chart-topping hit, s...
How to Write Songs About Advocacy
You want a song that makes people care and then do something about it. You want a chorus that becomes a chant at a rally. You want vers...
Pagan Rock Songwriting Advice
Want your pagan rock songs to feel ritual true and arena ready at the same time. You want lyrics that smell like incense and oil paint ...
How to Write Lyrics About Process
You want a song that tracks movement. You want the listener to feel change not just hear it. Process songs are about steps taken, mista...
How to Write Lyrics About Weakness
You want to write about being weak without sounding needy, preachy, or like a sad diary entry in public. You want lines that sting in t...