Posts by Toni Mercia
What Does A&R Stand For
Ever wonder what mysterious letters “A&R” mean and why they matter in a world where your next hit single could be just a swipe away...
How to Write Songs About Closeness
You want a song that feels like being folded into someone's jacket on a rainy night. You want the listener to think the singer knows th...
How to Write Post-Punk Songs
You want a song that hits like a sardonic punch to the chest. You want guitars that jangle or jab, bass that propels, drums that snap, ...
How to Write Lyrics About Puns And Wordplay
Puns and wordplay are the songwriting equivalent of a wink with teeth. They make listeners laugh. They make them rewind. They give your...
How to Write Lyrics About Sound
You want your words to make ears do a double take. You want listeners to hear the traffic, the thunder, the text tone, or the crowd roa...
Reputable Music Managers in Michigan
Welcome to the vibrant and slightly quirky world of Michigan’s music management scene, where creative genius meets business savvy, and ...
How to Write Talking Blues Songs
Talking blues is where storytelling meets grit and timing. If you can talk, breathe, and be delightfully honest about your landlord, br...
How to Write a Song About Electronic Music
You want a song that captures the glitter, the bass, and the loneliness in the green flashing light. You want lyrics that do not sound ...
Sharon Van Etten - Seventeen Song Lyric Breakdown For Songwriters
Listen like a writer not a fan. Sharon Van Etten's Seventeen is one of those songs that hits the gut then quietly rewires the memory. I...
Backline Rentals Billed At Inflated Rates - Traps & Scams Every Musician Must Avoid
Someone charged your band three times the quoted rate the day before the show. You are sitting in a green room that smells like sadness...