Posts by Toni Mercia
How to Write a Song About Influencer Culture
You want a song that nails the weird, shiny, exhausting moment we live in. Influencer culture is loud, petty, glamorous, and a little t...
Michael Oliva, A&R Manager at CAPP RECORDS Contact Details
Michael Oliva is a highly respected A&R Manager at CAPP RECORDS, a renowned record label in the music industry. As an A&R Manag...
How to Write Techno Songs
You want a techno track that makes people move without them knowing why. You want a kick that hits like a truth bomb. You want a groove...
12 Revenue Streams for Songwriters Beyond Streaming Pennies
Tired of watching your streaming numbers climb while your bank account laughs at you? Same. Streaming pays something like confetti that...
David Walsh, Director A&R Administration at Hollywood Records Contact Details
David Walsh is a highly respected figure in the music industry, currently serving as the Director of A&R Administration at Hollywoo...
Tejano Songwriting Advice
You want a Tejano song that makes abuelas cry and gets the whole room moving. You want a chorus that everyone sings in the car and a ve...
What Is A&R in the Music Industry
Picture this: you’re in a buzzing studio, beats pulsing through the air, and behind the scenes is an elusive talent whisperer who’s equ...
Road Rap Songwriting Advice
You want bars that feel lived in. You want flows that ride the beat like a low rider on cruise control. You want hooks that stick in th...
Soft Grunge Songwriting Advice
You want the feeling of a bruised heart in a flannel shirt that still smells like coffee and regret. You want a song that sounds dusty ...
How to Write Surf Rock Songs
Want guitars that sound like crashing waves and drums that feel like a sunburned heartbeat? Good. Surf rock lives at the sweet spot bet...