Posts by Toni Mercia
How to Write Lyrics About Dieting
Dieting is dramatic, messy, and loaded with emotional fireworks. If you can make a listener laugh, cringe, or nod along while they are ...
How to Write Lyrics About Memories
You want memories in your songs that feel lived in, not wallpaper. You want lines that make a listener squint and say I have been there...
How to Write Jazz House Songs
Want to make people sway like they discovered liquid gold at a rooftop party? Jazz house blends the groove of house music with the soul...
Glenn McMullen, President at Sound of Pop Contact Details
Glenn McMullen is a renowned music industry executive who currently serves as the President at Sound of Pop, a leading music publishing...
Tim Hunze, General Manager at Parallel Entertainment Contact Details
Tim Hunze is a renowned figure in the music industry, currently serving as the General Manager at Parallel Entertainment. With his exte...
Will Botwin, CEO/Creative Director at AUTHENTIK ARTISTS Contact Details
Will Botwin is a renowned music industry executive who serves as the CEO and Creative Director at AUTHENTIK ARTISTS, a leading talent a...
Recouping Music Video Costs You Didn't Greenlight - Traps & Scams Every Musician Must Avoid
Someone made a music video. You did not approve the budget. Now they want you to pay. Welcome to the part of the music industry where c...
Emo Songwriting Advice
You want to bleed on a chorus and still have people sing it in the car with the windows up. You want lyrics that feel like they found t...
How To Write A Reggae Song
You want that effortless sway that makes people tilt their heads and clap on two. You want a bassline that feels like velvet and a skan...
How to Write Balkan Brass Songs
You want a song that drags an entire hall onto its feet. You want that moment when the trumpets and tubas lock together and the crowd f...