Posts by Toni Mercia
How to Write Old-Time Lyrics
You want lyrics that sound like they were carved into barn wood but still hit the listener in the chest. You want lines that smell like...
Top Music Managers Los Angeles
Picture this: you're cruising down the Sunset Strip in your vintage convertible, beats bumping, dreams bigger than the Hollywood Hills....
Michael Ruthig, GM at New West (CA) Contact Details
As a musician, getting in touch with the right people in the industry can be a game-changer for your career. Michael Ruthig, the Genera...
Stefan Bown, GM at Warner Classics & Jazz (UK) Contact Details
Stefan Bown is a renowned music industry professional who currently serves as the General Manager at Warner Classics & Jazz (UK). W...
A&R in Music
Picture this: a world where talent meets opportunity, where raw creativity is polished into chart-topping hits, and where the mysteriou...
Matt Marshall, Senior Vice President A&R at Concord Music Group Contact Details
Matt Marshall is a highly respected figure in the music industry, currently holding the position of Senior Vice President of A&R at...
How to Write Lyrics About Weight Loss
You want a lyric that lands like a gut punch or a high five. You want honesty that does not feel preachy. You want lines that make peop...
How to Write a Song About Serendipity
You want a song that makes people feel like they ran into a lucky subway seat on a rain day and found cash in a pocket at the same time...
How to Write Lyrics About Achieving A Dream
Want a song that makes people cheer in the car and quietly sob in the shower. You want a lyric that feels like a victory speech and als...
How to Write Lyrics About Calmness
You want a song that lowers the room temperature without an actual thermostat. You want words that breathe. You want lines that feel li...