Posts by Toni Mercia
Douglas Sheldon, Senior Vice President & Managing Director at Columbia Artists Management Inc.
Douglas Sheldon is a prominent figure in the music industry, serving as the Senior Vice President and Managing Director at Columbia Art...
Morna Songwriting Advice
You want a morna that feels like salt on the tongue and sunlight through a cracked window. You want the lyric to smell of the sea and t...
How to Write Lyrics About Power
You want a lyric that hits like a mic drop. You want lines that make people stand straighter, or that make someone who wronged you squi...
Music Label A&R
Picture this: You’re chilling in your favorite coffee shop, headphones on, earbuds blasting the latest indie banger, when suddenly you ...
Music Managers New York
In the heart of New York City, where skyscrapers echo with the sound of ambition and creativity, the role of music managers is evolving...
How To Write The Perfect Love Song
You want a love song that makes people text their ex, cry in a bathroom, or duet on TikTok without thinking twice. You want lines they ...
Interscope Records Email
Ever wondered how to drop that killer email to Interscope Records without sounding like a scraped CD liner note from 1995? Whether you’...
How to Write Shamstep Songs
Shamstep is the musical lovechild of ancient street rituals and modern club bass. Think pounding darbuka and oud riffs colliding with w...
How to Write Tech House Songs
Want to write tech house that makes people stop texting and start grinding on the dance floor? Good. This guide is your cheat code. We ...
How to Write College Rock Lyrics
You want lyrics that smell like cheap coffee and a busted amp. You want lines that feel like someone at midnight on a dorm roof said th...