Posts by Toni Mercia
How to Write Bleep Techno Lyrics
You are not writing a pop ballad. You are slipping words between clicks, bleeps, and cavernous bass so they land like a secret the crow...
CEO of Atlantic Records
Ever wondered what it takes to lead one of the biggest record labels in the world while also fueling the creative spark behind chart-to...
Sync Licensing: From Metadata to Briefs Walkthrough
Sync licensing is where your music either gets paid like a boss or sits in a playlist that nobody ever listens to. If you want placemen...
How to Write Lyrics About Corruption
You want a song that punches the truth and still gets played at parties. You want language that stings but does not preach. You want an...
Ingrid Michaelson - The Way I Am Song Lyric Breakdown For Songwriters
Want to steal lessons from a tiny indie pop gem that sounds like a warm blanket and a wink at the same time? Ingrid Michaelson wrote a ...
How to Write Lyrics About Vocal Harmonies
You want lyrics that sing about singing. You want words that make the listener feel the warmth of stacked voices, the goosebumps of a p...
How to Write Rocksteady Lyrics
You want lyrics that sit in the pocket, make people sway, and sound like they were born on a hot Kingston porch. Rocksteady is that swe...
How to Write Jazz-Funk Lyrics
You want lyrics that make people nod, smile, and then steal your chorus on the subway. Jazz funk lives in the pocket. The pocket is the...
What Are Music Managers Responsible For
Ever wondered who’s the wizard behind your favorite artist’s meteoric rise, the mastermind juggling gigs, glitter, and gut-wrenching ne...
How to Write Breakbeat Lyrics
You want lyrics that hit like a snare that sounds like a slap across the face. Breakbeat is a rhythm first genre. The drums are busy, t...