How to Find a Good Manager for Music

Understanding the Role of a Music Manager

Before you start scrolling through countless profiles and playing phone tag with potential managers, it’s key to understand what a music manager actually does. In the most basic terms, a manager is your career’s personal hype person, advisor, and contract negotiator all rolled into one. They connect the dots between your creative genius and the business side of things, helping you navigate record deals, gig bookings, branding, and more.

Think of your manager as the yin to your creative yang—they back you up when the music industry gets messy and ensure that your focus stays on writing killer lyrics and dropping fresh beats. In a world where every musician is chasing the dream of viral moments and sold-out shows, a savvy manager can be the difference between getting lost in the shuffle and making your mark.

More than just an agent or publicist, a music manager is a long-term partner who helps shape your brand, connect you with industry pros, and sometimes even offer creative input. They’re not only gatekeepers to resources and opportunities but also your personal cheerleader when you need to remind the world just how epic your sound is.

Qualities to Look for in a Music Manager

When it comes to selecting someone to manage your career, you want a partner who brings more than just industry connections to the table. Here are some essential qualities every great music manager should have:

Write Lyrics Like a Professional Songwriter

The ultimate songwriting tool that takes your creative vision to the next level! With just a few clicks, you can unleash your inner songwriter and craft a hit that's uniquely yours. Your song. You own it.

What genre of music are you creating?*

Example: Pop, Rock, Rap, Electronic, R&B, K-Pop, Drill...

What type of mood do you want your lyrics to have?*

Example: Happy, sad, inspirational, romantic, gritty...

What topic or theme do you want your song to be about?*

Example: Love, loss, overcoming adversity, party, faith, personal growth, reflection...

Are there any artists you want to use as inspiration?

Example: Kendrick Lamar, Drake, Grimes, Beyonce, Billie Eillish, Pink Floyd, BTS ...

Do you want the song to have a bridge?*

A bridge is used to provide a new perspective or shift in your song's mood

Yes No

What email address should we send your new song lyrics to?*

Generate My Song...

Industry Knowledge and Experience

Look for someone who lives and breathes the music business. A manager with a proven track record understands the intricate dance between creative expression and commercial success. They know the ins and outs of contracts, royalties, tour planning, and industry trends—even the way algorithms affect streaming numbers. If they’ve been around the block, they’ve likely witnessed the digital revolution that’s reshaped the music game.

Genuine Passion for Your Music

A manager who’s as pumped about your music as you are isn’t just a job; they’re your personal fan club. It’s crucial that they get your vision, appreciate your art, and are ready to hustle on your behalf. When passion aligns with professionalism, that's a recipe for success.

Strong Communication and Interpersonal Skills

The music industry is all about connections, and your manager should be a natural networker who can build relationships across genres, venues, and record labels. They need to be a stellar communicator—both in negotiating deals and in making sure your creative ideas are clearly expressed to the right people.

Problem-Solving Attitude

The road to musical stardom is never a straight line. Challenges are par for the course, whether it’s a sour contract negotiation or a missed gig opportunity. A great manager not only anticipates potential pitfalls but is also quick on their feet to resolve issues before they derail your momentum.

Transparency and Integrity

Trust is the currency in any successful partnership. Your manager should be upfront about every decision, building a relationship based on honesty rather than hidden agendas. Transparency in finances, contracts, and business dealings is paramount for ensuring long-term collaboration that works for both parties.

Adaptability and Forward-Thinking

The music industry is a moving target, especially with the rapid pace of technology and social media. A forward-thinking manager can adapt strategies on the fly—from harnessing the power of streaming platforms to engaging with audiences via emerging social apps. Their ability to stay ahead of trends will help anchor your career in a future where change is the only constant.

Where to Find Your Perfect Music Manager

Now that you have the blueprint of what to look for, let’s talk about where to find these elusive, industry-savvy individuals. Whether you’re just starting out or are deep into your career and ready for a shift, here are some routes to explore.

Networking Events and Music Conferences

Jump into events like music festivals, industry panels, and networking summits. These gatherings are prime spots to connect with managers who have a pulse on the latest trends and may even be scouting for fresh talent like you. Don’t be shy—grab a drink, drop a business card, and let your personality shine in conversations that go well beyond the typical elevator pitch.

Social Media and Music Forums

In today’s digital age, a lot of the action happens online. Platforms like LinkedIn, Instagram, and even TikTok are teeming with industry professionals. Join music-related groups on Facebook, Reddit, and Discord where managers and artists alike discuss industry developments. Engaging genuinely in these communities not only boosts your profile but puts you in the right conversations with potential managers.

Industry Referral Networks

One of the most organic ways to find your next manager is through a referral. Ask fellow musicians, producers, or anyone in your creative cohort if they know someone who might be the right fit. Word of mouth in the music community tends to carry a lot of weight—if your peers trust a manager, it’s a strong endorsement that you’re on the right track.

Online Platforms and Hotspots

Websites dedicated to music professionals have carved out a niche in connecting artists with managers. From digital marketplaces where industries mix and match talent with management skills to specialized networking platforms, the internet is your best friend. Just be sure to vet any potential manager with thorough research and recommendations.

Music Industry Workshops

Look for workshops and boot camps focused on the business side of music. These events, often sponsored by music labels and educational institutions, sometimes feature experienced managers who share insights on what they look for in new talent. Attending these sessions can give you a leg up in understanding what to expect and how to impress potential managers.

Evaluating Potential Managers: Questions to Ask

After your hunt, you might come across several potential candidates, but how do you decide who’s truly the right fit? Here’s a list of must-ask questions that will not only help you gauge a manager’s expertise but also their compatibility with your creative journey.

What’s Your Track Record?

Ask for examples of artists they’ve managed—what successes have these artists seen under their guidance? This isn’t about inflating resumes; it’s about understanding their hands-on experience and how well they navigate a rapidly evolving industry.

How Do You Handle Conflicts or Setbacks?

In the unpredictable world of music, challenges are inevitable. A strong manager should be able to walk you through times when things didn’t go as planned and explain the strategies they used to get through tough spots.

What Is Your Communication Style?

Since you’ll likely be working closely with this person, clarity is essential. Ask how often they check in, how detailed their updates are, and what their preferred methods of communication are. You want someone who’s accessible but also respects your space.

What Are Your Expectations of Me?

Every partnership is a two-way street. Find out what a potential manager expects in terms of commitment, flexibility, and creative collaboration. This can help you decide if the partnership will be truly symbiotic.

How Do You Charge For Your Services?

Understand the fee structure—whether it’s commission-based, a flat fee, or a hybrid model. Transparency about finances from the get-go can prevent future misunderstandings and ensure you’re both comfortable with the arrangement.

Can You Provide Client References?

Talking to other musicians who have worked with the manager can offer invaluable insight into their management style, work ethic, and overall effectiveness. Don’t hesitate to request references and follow up on them.

These questions aren’t just about filling a checklist; they’re about establishing a dialogue that helps you build a strong, trusting partnership with someone who will champion your career.

Navigating the Music Industry: Tips for Securing Your Manager

Landing a well-suited manager isn’t just about sending out resumes and hoping for the best; it’s about strategically positioning yourself for success in a competitive field. Here are some savvy tips to help you secure a manager who fits your artistic vision:

Build a Robust Online Presence

In a digital-first world, your online persona is your storefront. Make sure you have active social media profiles, a professional website, and ideally, some buzz-worthy music videos or live sessions. When a manager searches for you, you want to show that you’re not only talented but also consistently active in building your fan base.

Sharpen Your Brand Identity

What makes you, well, you? Defining your unique sound and style is crucial. A strong, cohesive brand identity reaffirms your authenticity and makes you far more attractive to managers looking for dedicated artists with clear messages and compelling aesthetics.

Leverage Your Network

Sometimes, your best assets are the people you already know. Reach out to mentors, producers, or fellow musicians for introductions to reputable managers. You might be surprised at how a simple referral can set the wheels in motion.

Participate in Music Competitions and Showcases

Whether it’s a local open mic night or an online songwriting contest, putting yourself out there not only hones your craft but also draws attention from industry professionals. Managers love seeing raw talent and potential that’s validated through public performance.

Stay Informed on Industry Trends

The music industry moves at warp speed. Keeping up with the latest trends—from streaming platform algorithms to new marketing tactics on emerging social apps—sends a clear signal: you’re a modern artist who’s ready for the future. A manager well-versed in the latest digital trends is better positioned to capitalize on new opportunities and keep you ahead of the curve.

Combining your creative passion with business acumen creates a magnetic force that draws in the right manager like moths to a flame—only in this case, the flame is your bright, booming musical future!

Red Flags and What to Avoid in a Manager

Not every offer is gold, and sometimes it’s as hard to sift through the red flags as finding that stellar match. Here are some warning signs that you might be dealing with a less-than-ideal manager:

Lack of Transparency

If a manager is vague about contracts, fees, or their history in the industry, that’s a major red flag. You deserve to know exactly how your money and creative assets are handled.

Poor Communication

Consistent, clear communication is vital. If initial interactions with a manager are slow or overly formal with no genuine dialogue, it might indicate that future collaboration will be rough and inflexible.

Overpromising Without Delivering

Be cautious of managers who promise overnight success or make grand claims without backing them up with data or references. Authenticity and proven experience trump lofty promises any day.

Lack of a Personal Connection

At the end of the day, a music manager is your partner in creative crime. If you can’t see eye-to-eye or if their vision wildly conflicts with yours, it’s a sign that the partnership might not stick in the long run.

Unwillingness to Set Clear Terms

If discussions about roles, expectations, and financial arrangements remain murky or get swept under the rug, think twice before committing. Clear, mutually agreed-upon terms are the cornerstone of any successful partnership.

Trust your gut—if something feels off during the initial meetings or contract negotiations, it probably is. The right manager should make you feel secure, respected, and inspired, not uncertain or exploited.

Creating a Personalized Music Management Strategy

Here’s where the rubber meets the road. Once you’ve done your homework, networked to death, and vetted several potential managers, it’s time to craft your very own music management strategy. This isn’t just about hiring someone—it’s about creating an environment where your talent can truly flourish.

Set Clear Career Goals

Start by outlining your long-term vision. Are you aiming for radio hits, viral social media moments, or niche underground acclaim? Setting defined goals not only gives your manager a roadmap to follow but also helps keep your creative energy focused.

Map Out Your Branding and Identity

Collaborate with your manager to develop a cohesive brand that reflects your unique sound, style, and personality. This includes everything from your visual aesthetic on social media to the narrative behind your lyrics. A well-defined brand makes it easier to target the right opportunities and resonate with your audience.

Define Roles and Responsibilities

A successful partnership thrives on clarity. Outline who handles what—from negotiating contracts and booking gigs to managing day-to-day tasks and digital marketing efforts. When both you and your manager have a clear understanding of your respective roles, your path to success becomes smoother and more efficient.

Stay Flexible and Adaptable

The music industry is unpredictable. While it’s important to have a plan, be open to tweaking your strategy as new opportunities arise. Your manager should be someone who can pivot with you, ensuring that you’re always moving forward, even if the landscape shifts.

Invest in Yourself

Never stop learning. Attend workshops, invest in your skills, and always stay curious about new trends in music production, performance, and digital marketing. A manager’s job is to open doors, but your dedication to growth will keep you in the spotlight.

Building your own personalized management strategy is a dynamic process. As your career evolves, so too should your approach, making room for growth, innovation, and a constant push towards mastering your craft.

Case Studies: Real-Life Experiences in Finding a Manager

Sometimes the best way to learn is by hearing other artists' journeys. Here are a few stories from musicians who successfully navigated the maze of finding a great manager:

The DIY Dreamer Who Found a Mentor

Lexi, a bedroom songwriter famous for her raw, relatable lyrics, tried managing everything alone for years. After hitting a plateau, she took a leap of faith by attending a well-known music conference. Through a chance conversation in a coffee queue, she met former industry insiders who recommended a seasoned manager with a knack for spotting talent. Within months, Lexi’s social media engagement skyrocketed, and she landed her first paid gig—proving that when you find the right partner, your creative potential truly knows no bounds.

The Social Media Savant’s Collaborative Breakthrough

Jamal had built a solid online following by sharing his poignant lyrics and catchy hooks on Instagram and TikTok, but he found it difficult to translate digital clout into real-world opportunities. After joining a popular online music forum, he connected with a manager who was deeply familiar with the nuances of digital marketing and streaming platforms. Together, they revamped his image, launched a cohesive campaign, and secured collaborations with well-known artists—cementing Jamal’s transition from internet sensation to concert headliner.

The Veteran's Second Act

After years of playing small gigs and juggling odd jobs, Maria decided it was time to circle back to her passion for songwriting. Unsure of where to start, she sought out referrals within her local music community. Eventually, she connected with a manager known for nurturing mid-career artists. With a renewed focus on refining her sound and expanding her network, Maria gradually transformed her modest career into one filled with bigger venues, richer collaborations, and endless creative opportunities.

These narratives highlight that the journey to finding a stellar music manager is as unique as your sound. Whether you’re striving for your first big break or refining an established career, the right manager can amplify your potential and steer your creative vision toward lasting success.

Leveraging Technology and Community: How Lyric Assistant Can Boost Your Music Journey

In today’s digital era, technology is a powerful ally as you navigate the music industry and work with your manager. At Lyric Assistant, we know that every musician’s story starts somewhere—often with a scribble of a lyric on a napkin or your phone’s note app. We’re here to help you refine that raw creative energy into the next viral chorus.

Whether you’re drafting lyrics for your latest single or brainstorming fresh ideas, leveraging technology is a must. Tools like our Lyric Assistant streamline the creative process by offering tips, wordplay suggestions, and structure insights that can transform your songwriting experience. They also ensure that you have more time to focus on building connections—like the one with your manager who will champion your growth.

The magic happens when creativity meets technology. Use our platform to polish your lyrics, then showcase them on social media or pitch them to your network. As you build credibility, you not only impress potential managers but also reinforce your unique brand. It’s a win-win situation that paves the way for exciting collaborations and unprecedented success.

Resources and Community Support: Your Next Steps

Finding the right manager is just one piece of the puzzle. To truly thrive as a musician in today’s fast-paced landscape, it's essential to tap into broader resources and vibrant communities. Here’s how you can keep your momentum going:

Online Communities and Forums

Join music forums, Facebook groups, and Discord channels where like-minded artists exchange tips, share experiences, and occasionally drop hints about potential manager referrals. These communities are treasure troves of insider knowledge and support.

Educational Webinars and Workshops

Many organizations, including independent labels and music schools, offer webinars on music business essentials—from contract negotiation and branding to leveraging streaming platforms. Attending these sessions can sharpen your business acumen and streamline your search for a manager.

Mentorship Programs

Look into mentorship opportunities through local music organizations or online platforms. Mentors can guide you in every facet of your career, from songwriting to managing industry relationships, and might even introduce you to reputable managers.

Music Management Blogs and Podcasts

There are countless blogs and podcasts where industry experts share insights on the evolving landscape of music management. Listening to these stories can inspire you, help you stay updated with trends, and offer a peek into what working with a great manager can be like.

Networking Meetups

Don’t underestimate the power of face-to-face interactions. Whether it’s a local open mic night or a music industry mixer, real-life connections often lead to the most memorable—and fruitful—collaborations.

By tapping into these resources, you’re not just finding a manager; you’re joining a community that thrives on collaboration, continuous learning, and shared success. Use these tools to build your network, learn from peers, and set a solid foundation for a career brimming with endless possibilities.

Crafting the Right Relationship with Your Manager

Once you’ve found someone who ticks all the boxes on your list, establishing a strong and respectful relationship is the next step. A well-developed rapport isn’t just about business—it’s about mutual trust, creative resonance, and long-term vision.

Open Lines of Communication

Regular, honest communication is crucial. Schedule recurring meetings to discuss your progress, address any issues, and brainstorm new strategies. Transparency about expectations, challenges, and goals will cultivate a partnership built for longevity.

Setting Clear Boundaries and Goals

Work together to delineate what each of you is responsible for. Whether it’s creative input or logistical planning, clearly defined roles will prevent misunderstandings and empower you both to focus on what you do best.

Embrace Constructive Feedback

A good manager isn’t just there to smooth the ride—they’re there to challenge you. Welcome advice and be ready to iterate on your artistic vision. A feedback loop that’s balanced and respectful fosters growth both creatively and professionally.

Celebrate Milestones Together

Every achievement, no matter how small, is a stepping stone towards your ultimate success. Whether it’s a viral post, a successful gig, or a signed deal, take time to celebrate these wins with your manager. It reinforces your connection and fuels the drive for what’s next.

Cultivating a healthy, transparent, and collaborative relationship with your manager sets the stage for creative breakthroughs and a fulfilling musical journey.

FAQs: Navigating the World of Music Management

Still have burning questions about finding a great music manager? Dive into these frequently asked questions that cover everything from the basics to the nitty-gritty details.

1. What exactly does a music manager do?

A music manager handles the business aspects of your career—from booking gigs and negotiating contracts to helping shape your brand and network with industry pros. They’re the bridge between your creative expression and the commercial music world.

2. How do I know if a manager is right for me?

Look for a manager who demonstrates industry experience, genuine passion for your music, and strong communication skills. Personal referrals and clear examples of previous successes can also help assure you that they’re the right match.

3. What should I ask when interviewing a potential manager?

Ask about their past work with artists, how they handle setbacks, their fee structure, communication style, and expectations from you as an artist. This will help you gauge both their expertise and compatibility with your vision.

4. Are there any red flags when evaluating a manager?

Yes—lack of transparency, poor communication, overpromising without concrete examples, and unclear contractual terms are warning signs that you should avoid.

5. Can technology help me in finding or managing a manager?

Absolutely. From leveraging social media and online platforms for networking to using digital tools like Lyric Assistant to amplify your creative output, technology plays an essential role in contemporary music management.

6. Is it common for artists to change managers?

Yes, many successful artists evolve over time and might switch managers as their career needs change. What’s most important is that your manager always aligns with your current goals and creative vision.

7. How do I build a strong working relationship with my manager?

Open communication, setting clear goals, embracing feedback, and celebrating successes together are key to fostering a productive and enduring partnership.

Your Journey to Finding the Perfect Music Manager

The quest for a music manager is as much about discovering a trusted ally as it is about propelling your career forward. When you invest the time to find someone who genuinely resonates with your artistic vision and possesses the industry know-how, you’re setting the stage for a partnership that can elevate every facet of your music career.

Remember, a manager isn’t just there to handle the logistics—they’re your creative collaborator who celebrates your wins, supports you through setbacks, and helps you navigate the unpredictable highs and lows of the music industry. With the right manager in your corner, you’ll have more time to hone your craft, write unforgettable lyrics, and create music that not only moves people but changes the game.

Embrace the journey of self-discovery and professional growth. Network passionately, ask the right questions, trust your instincts, and lean on both modern tech tools and supportive communities like Lyric Assistant to help you shine. Your path to success is uniquely yours—find your perfect manager, and let your music speak for itself.

Here's to late-night jam sessions, soulful songwriting, and a future where your beats and lyrics set the world on fire. Your musical journey is just beginning, and with the right manager by your side, the sky’s the limit. Now, go out there and make your mark—you deserve it!