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Songwriting Advice

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Cantopop Songwriting Advice
Songwriting Advice

Cantopop Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a Cantopop song that slaps in Causeway Bay and makes fans sing along in the MTR. You want a chorus that a taxi driver and your...
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Who Is the President of Atlantic Records
A&R and Manager Advice

Who Is the President of Atlantic Records

Posted by author-avatar Toni Mercia
March 26, 2025
When it comes to the music industry’s most influential powerhouses, Atlantic Records stands tall as an icon of innovation, passion, and...
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Jonathan Stuart, CEO at Viper Contact Details
Find Music A&R Contact Details

Jonathan Stuart, CEO at Viper Contact Details

Posted by author-avatar Toni Mercia
September 3, 2024
Jonathan Stuart is the CEO of Viper, a renowned music publishing and management company. With years of experience in the music industry...
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How to Write a Song About Symphony
How to Write Songs About Life Situations

How to Write a Song About Symphony

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that honors the big sounds of orchestra while still landing in a playlist next to your favorite pop song. You want the ...
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Cris Lacy, Director A&R at Warner Music (Nashville) Contact Details
Find Music A&R Contact Details

Cris Lacy, Director A&R at Warner Music (Nashville) Contact Details

Posted by author-avatar Toni Mercia
December 1, 2024
Cris Lacy is a highly respected and influential figure in the music industry, currently serving as the Director of A&R at Warner Mu...
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How to Write Songs About Wholeness
How to Write Songs About Specific Emotions

How to Write Songs About Wholeness

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels like a warm, honest hug for the soul. Not a Hallmark card shoved into a drum loop. You want language that is...
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Best Music Managers in New York
A&R and Manager Advice

Best Music Managers in New York

Posted by author-avatar Toni Mercia
March 26, 2025
Feeling lost in the sea of record deals, flashbulb paparazzi, and endless Spotify playlists? Welcome to the vibrant, sometimes dizzying...
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Black Music Managers
A&R and Manager Advice

Black Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ready to dive into the vibrant, dynamic world of Black Music Managers? These trailblazing professionals are the unsung heroes behind so...
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How to Write Heartland Rock Songs
How to Write Songs

How to Write Heartland Rock Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want songs that smell like leather seats, gas station coffee, and the ache of a town that will not quit. Heartland rock is the chro...
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How to Write Grindie Lyrics
How to Write Lyrics

How to Write Grindie Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
Grindie is music with attitude that refuses to pick a lane. It takes grime mouth and attitude and pairs those elements with indie heart...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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