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Jim Cassell, Owner at Berkeley Agency
Find Music Manager Contact Details

Jim Cassell, Owner at Berkeley Agency

Posted by author-avatar Toni Mercia
August 7, 2024
Jim Cassell is a renowned music industry professional who serves as the owner of Berkeley Agency, a leading talent agency that speciali...
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How to Be Best Music Managers
A&R and Manager Advice

How to Be Best Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how some music managers seem to have it all, juggling gigs, brainstorming killer marketing strategies, and keeping the cr...
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How Do A&R Find Artists
A&R and Manager Advice

How Do A&R Find Artists

Posted by author-avatar Toni Mercia
March 26, 2025
Have you ever wondered how A&R (Artists and Repertoire) managers magically spot the next big hit before it even hits the charts? Pi...
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How to Write European Songs
How to Write Songs

How to Write European Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a song that works in Berlin clubs, Lisbon bars, Warsaw festivals, and midnight playlists in Oslo. Europe is not one country. E...
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How to Write Lyrics About Tea Ceremonies
How to Write Lyrics About Life Situations

How to Write Lyrics About Tea Ceremonies

Posted by author-avatar Toni Mercia
November 2, 2025
Tea ceremonies are tiny theaters built around steam. They are choreography for hands, sound design written in a kettle and a porcelain ...
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Adrienne Crane-Ross, Booking Agent at Harmony Artists Inc.
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Adrienne Crane-Ross, Booking Agent at Harmony Artists Inc.

Posted by author-avatar Toni Mercia
July 31, 2024
Adrienne Crane-Ross is a highly respected booking agent at Harmony Artists Inc., a leading talent agency that represents a diverse rang...
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Malcolmm Miles, Promotions at Cashmoney Records Contact Details
Find Music A&R Contact Details

Malcolmm Miles, Promotions at Cashmoney Records Contact Details

Posted by author-avatar Toni Mercia
October 24, 2024
Malcolm Miles is a prominent figure in the music industry, serving as the promotions manager at Cash Money Records, one of the most suc...
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How to Write a Song About Civil Rights
How to Write Songs About Life Situations

How to Write a Song About Civil Rights

Posted by author-avatar Toni Mercia
November 2, 2025
So you want to write a song about civil rights. Good. That means you care and you want your art to matter. Also you might be slightly t...
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How to Write a Song About Seeking Validation
How to Write Songs About Life Situations

How to Write a Song About Seeking Validation

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels honest and a little ruthless about wanting approval. You want a chorus that someone can sing into their phon...
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Baggy (Madchester) Songwriting Advice
Songwriting Advice

Baggy (Madchester) Songwriting Advice

Posted by author-avatar Toni Mercia
August 4, 2024
Baggy, also known as Madchester, is a subgenre of alternative rock that emerged in the late 1980s in the UK. Characterized by its fusio...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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