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Songwriting Advice

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How to Write a Song About Conflict Resolution
How to Write Songs About Life Situations

How to Write a Song About Conflict Resolution

Posted by author-avatar Toni Mercia
November 2, 2025
You want to turn an argument into art. Whether that argument was a screaming match in a kitchen, a passive aggressive group chat, a lab...
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How to Write Sertanejo Songs
How to Write Songs

How to Write Sertanejo Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a sertanejo song that makes people cry in the car or scream the chorus at a live show. You want verses that feel like conversa...
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Steve Reed, President at Southland Contact Details
Find Music A&R Contact Details

Steve Reed, President at Southland Contact Details

Posted by author-avatar Toni Mercia
November 30, 2024
Steve Reed is a highly respected figure in the music industry, serving as the President at Southland, a prominent music company. With h...
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How to Write Adult Contemporary Music Lyrics
How to Write Lyrics

How to Write Adult Contemporary Music Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want songs that make people feel things in fluorescent light and on long drives. Adult contemporary music lives where grown up feel...
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Rachel Pazda, Booking Coordinator at Paradigm Talent Agency
Find Music Manager Contact Details

Rachel Pazda, Booking Coordinator at Paradigm Talent Agency

Posted by author-avatar Toni Mercia
August 9, 2024
Rachel Pazda is a Booking Coordinator at Paradigm Talent Agency, a leading entertainment agency that represents a diverse range of arti...
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How to Write Songs About Reunion
How to Write Songs About Specific Emotions

How to Write Songs About Reunion

Posted by author-avatar Toni Mercia
November 2, 2025
Reunion songs are emotional grenades wrapped in glitter. They can make people cry on the highway, dance in a kitchen, or awkwardly hug ...
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Horrorcore Songwriting Advice
Songwriting Advice

Horrorcore Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want to scare the room, not confuse it. Horrorcore is not shock for shock value. Horrorcore is cinema with a beat. You want images ...
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Lucas Keller, Manager at Collective [The] Contact Details
Find Music A&R Contact Details

Lucas Keller, Manager at Collective [The] Contact Details

Posted by author-avatar Toni Mercia
October 9, 2024
As a musician, you're probably familiar with the importance of having a strong team behind you to help navigate the music industry. One...
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Delivery Requirements That Are Vague Or Impossible - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Delivery Requirements That Are Vague Or Impossible - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
Someone asked you to deliver the masters and you replied with a nervous laugh and a question you should not have asked out loud. Welcom...
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Email Template to Music Managers
A&R and Manager Advice

Email Template to Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever felt like your email inbox is a labyrinth of unread messages, and now you need to craft that one perfect email to a music manager ...
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