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William Edwards, Owner at Big 3 Ent Contact Details
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William Edwards, Owner at Big 3 Ent Contact Details

Posted by author-avatar Toni Mercia
September 6, 2024
William Edwards is the owner of Big 3 Ent, a prominent entertainment company that specializes in talent management, music production, a...
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How to Write Songs About Symmetry
How to Write Songs About Specific Emotions

How to Write Songs About Symmetry

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels inevitable and a little creepy in the best way. Symmetry is a tool that makes music feel tidy and mysterious...
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Lewis Martinee, President at Seventy Six/76 Music Contact Details
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Lewis Martinee, President at Seventy Six/76 Music Contact Details

Posted by author-avatar Toni Mercia
October 4, 2024
As a musician, getting in touch with industry professionals like Lewis Martinee, President at Seventy Six/76 Music, can be a game-chang...
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Personal Managers and Business Managers in Music
A&R and Manager Advice

Personal Managers and Business Managers in Music

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how to navigate the labyrinth of the music industry while keeping your creative spark lit? Whether you’re charting your d...
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Salsa Songwriting Advice
Songwriting Advice

Salsa Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a salsa song that people remember by the time they hit the second coro. You want dancers to lock eyes and spin as if the music...
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Metaphor Simile and Imagery
Lyric Writing Deep Dives

Metaphor Simile and Imagery

Posted by author-avatar Toni Mercia
November 2, 2025
You write a lyric that reads fine but sounds invisible on a first listen. You want lines that make people stop their scroll, scream the...
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Jon McLennand, Online Marketing/Archivist at Umphreys Mcgee Inc Contact Details
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Jon McLennand, Online Marketing/Archivist at Umphreys Mcgee Inc Contact Details

Posted by author-avatar Toni Mercia
July 26, 2024
As a musician, getting in touch with industry professionals like Jon McLennand, Online Marketing/Archivist at Umphreys McGee Inc, can b...
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Federico Baptiste, President at Balboa Contact Details
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Federico Baptiste, President at Balboa Contact Details

Posted by author-avatar Toni Mercia
November 9, 2024
Who is Federico Baptiste? Federico Baptiste is the President at Balboa, a renowned music industry professional with a wealth of experie...
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How to Write Lyrics About Wisdom
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Wisdom

Posted by author-avatar Toni Mercia
November 2, 2025
You want your song to feel like someone handed the listener a secret note in a crowded bar. You want lines that age like good memes. Yo...
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Music Industry Tech Tools for Artists Bands Managers and Execs
A&R and Manager Advice

Music Industry Tech Tools for Artists Bands Managers and Execs

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how your favorite bands, indie artists, and even the music moguls behind the scenes seem to juggle creativity, business, ...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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