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Songwriting Advice

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How to Write Baggy Lyrics
How to Write Lyrics

How to Write Baggy Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
Baggy lyrics are the cool cousin of stream of consciousness. They swagger through images, stall on half lines, echo words like a lazy e...
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How to Write Tuvan Throat Singing Lyrics
How to Write Lyrics

How to Write Tuvan Throat Singing Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
Want lyrics that sit beautifully over a throat singing drone and make listeners feel like they just took a boots on the steppe tour? Go...
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Latin Music Artist Managers
A&R and Manager Advice

Latin Music Artist Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Have you ever wondered how the magic behind your favorite Latin hits is made? Not on stage, for sure, but behind the scenes, where savv...
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International Music Managers
A&R and Manager Advice

International Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how your favorite artists transform from bedroom dreamers to global superstars? The secret sauce is often a dedicated int...
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How to Write Sophisti-Pop Lyrics
How to Write Lyrics

How to Write Sophisti-Pop Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that sound like velvet and think like a late night city skyline. Sophisti pop is the genre for people who liked Motown ...
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How to Write Lyrics About Forgiveness
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Forgiveness

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write a song about forgiveness that feels true not cheesy. You want lines that sting and then soothe. You want a chorus tha...
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Mag Goossens, Talent Acquisition and Management Executive at BET Networks Contact Details
Find Music A&R Contact Details

Mag Goossens, Talent Acquisition and Management Executive at BET Networks Contact Details

Posted by author-avatar Toni Mercia
September 2, 2024
As a musician, getting your foot in the door with industry executives can be a game-changer for your career. Mag Goossens, Talent Acqui...
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Chris Allen, Partner at The Collective Contact Details
Find Music A&R Contact Details

Chris Allen, Partner at The Collective Contact Details

Posted by author-avatar Toni Mercia
September 2, 2024
Chris Allen is a renowned music industry professional who serves as a partner at The Collective, a prominent music management company. ...
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Music Managers That Aren’t Itunes
A&R and Manager Advice

Music Managers That Aren’t Itunes

Posted by author-avatar Toni Mercia
March 26, 2025
Ever felt like your music management is stuck in the Stone Age, endlessly shuffling through playlists on iTunes, while you dream of a s...
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How to Write Lyrics About Resilience
How to Write Lyrics About Life Situations

How to Write Lyrics About Resilience

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels like a fist pump after a fall. You want lines that make people nod like they just found their favorite hoodi...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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