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Songwriting Advice

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How to Write Lyrics About Alienation
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Alienation

Posted by author-avatar Toni Mercia
November 2, 2025
You want a lyric that makes people feel less alone while also making them say yes when the chorus hits. Alienation is that deliciously ...
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Dale Kawashima, Executive Director at HoriPro Entertainment Group Contact Details
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Dale Kawashima, Executive Director at HoriPro Entertainment Group Contact Details

Posted by author-avatar Toni Mercia
October 15, 2024
As an aspiring musician, getting in touch with industry insiders can be a daunting task. However, with the right approach and informati...
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Martin Kierszenbaum, President at Cherry Tree Contact Details
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Martin Kierszenbaum, President at Cherry Tree Contact Details

Posted by author-avatar Toni Mercia
September 28, 2024
Martin Kierszenbaum, President of Cherry Tree Records, is a highly respected figure in the music industry. With his extensive experienc...
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Contemporary Hit Radio Songwriting Advice
Songwriting Advice

Contemporary Hit Radio Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want the song that radios play between car horns and bad coffee. You want the hook that hits before the light turns green. Contempo...
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Music Managers Forum Us
A&R and Manager Advice

Music Managers Forum Us

Posted by author-avatar Toni Mercia
March 26, 2025
Welcome to an unforgettable journey into the heart of the music industry, where the masterminds behind the scenes, the music managers, ...
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Ted Cockle, Co-President at Island Records (UK) Contact Details
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Ted Cockle, Co-President at Island Records (UK) Contact Details

Posted by author-avatar Toni Mercia
November 23, 2024
Ted Cockle is the Co-President at Island Records (UK), a renowned music label that has been a driving force in the music industry for d...
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How to Write Lyrics About Mythology
How to Write Lyrics About Life Situations

How to Write Lyrics About Mythology

Posted by author-avatar Toni Mercia
November 2, 2025
Mythology is not dusty textbook energy. It is gossip from the oldest group chat in history. Gods fight, lovers betray, monsters lurk, a...
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How to Write Songs About Dance
How to Write Songs About Specific Emotions

How to Write Songs About Dance

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes people hit the floor and keep swiping the playlist. You want a lyric that either makes a dancer feel seen or...
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How to Write Psychedelic Folk Lyrics
How to Write Lyrics

How to Write Psychedelic Folk Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that smell like campfire smoke and look like a Salvador Dalí painting wearing flannel. You want lines that feel ancient...
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How to Write a Song About Hunting And Tracking
How to Write Songs About Life Situations

How to Write a Song About Hunting And Tracking

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that smells like wet earth and midnight adrenaline. You want listeners to feel the scrape of boots, the hush of the tre...
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