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Songwriting Advice

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How to Write Trap Lyrics
How to Write Lyrics

How to Write Trap Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
Trap is a vibe and a vocabulary. You want lyrics that slap in the car, sting in the earbuds, and feel like they belong in a cinematic s...
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Country Storytelling: Setup → Turn → Moral in 24 Bars
Case Studies & Tear-Downs

Country Storytelling: Setup → Turn → Moral in 24 Bars

Posted by author-avatar Toni Mercia
November 2, 2025
This is not your granddad's songwriting lecture. This is the crash course that turns a cigarette lighter flick into a full cinematic co...
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Music Industry Managers
A&R and Manager Advice

Music Industry Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered who the unsung heroes behind your favorite chart-topping tracks are? Picture a savvy, multi-talented guru who’s equal par...
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Martin Kierszenbaum, President at Cherry Tree Contact Details
Find Music A&R Contact Details

Martin Kierszenbaum, President at Cherry Tree Contact Details

Posted by author-avatar Toni Mercia
September 28, 2024
Martin Kierszenbaum, President of Cherry Tree Records, is a highly respected figure in the music industry. With his extensive experienc...
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How to Write Funk Carioca Songs
How to Write Songs

How to Write Funk Carioca Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a track that slams at a baile and breaks playlists on TikTok. You want a chant that people can yell in the street. You want pe...
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Zachary Cepin, Booking Agent at High Road Touring
Find Music Manager Contact Details

Zachary Cepin, Booking Agent at High Road Touring

Posted by author-avatar Toni Mercia
August 24, 2024
Zachary Cepin is a prominent booking agent at High Road Touring, a leading music booking agency that represents a diverse range of arti...
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How to Write Songs About Endings
How to Write Songs About Specific Emotions

How to Write Songs About Endings

Posted by author-avatar Toni Mercia
November 2, 2025
You want an ending that lands like someone finally saying the thing everyone already knew. You want lyrics that make your listener nod,...
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Tim Yasui, VP/GM at Cleopatra Contact Details
Find Music A&R Contact Details

Tim Yasui, VP/GM at Cleopatra Contact Details

Posted by author-avatar Toni Mercia
October 30, 2024
Tim Yasui is the Vice President and General Manager at Cleopatra Records, a renowned independent record label based in Los Angeles, Cal...
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Paul Cothran, Executive Director at VH1 Contact Details
Find Music A&R Contact Details

Paul Cothran, Executive Director at VH1 Contact Details

Posted by author-avatar Toni Mercia
August 28, 2024
Paul Cothran is a highly respected figure in the music industry, currently serving as the Executive Director at VH1. With a wealth of e...
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How to Write Lyrics About Dance Studios
How to Write Lyrics About Life Situations

How to Write Lyrics About Dance Studios

Posted by author-avatar Toni Mercia
November 2, 2025
You want lyrics that smell like rosin and sweat. You want words that make dancers nod, creators save the track, and TikTok editors slap...
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