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Songwriting Advice

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How to Write Songs About Joy
How to Write Songs About Specific Emotions

How to Write Songs About Joy

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes people grin like they just found free pizza. You want the chorus to be the audio equivalent of sunlight thro...
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Gavin Fraser, A&R Consultant at Universal Music Group Contact Details
Find Music A&R Contact Details

Gavin Fraser, A&R Consultant at Universal Music Group Contact Details

Posted by author-avatar Toni Mercia
December 30, 2024
Gavin Fraser is a renowned A&R Consultant at Universal Music Group, one of the largest and most influential music companies in the ...
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How to Write Lyrics About Society
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Society

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write songs about the world you live in without sounding like a lecture from your uncle at Thanksgiving. You want lines tha...
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How to Write Songs About Triumph
How to Write Songs About Specific Emotions

How to Write Songs About Triumph

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes people stand up, fist pump, and feel seen. You want the moment when the drums hit and the lyric lands to fee...
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How to Write Metalcore Lyrics
How to Write Lyrics

How to Write Metalcore Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that hit like a riff and stick like a chorus chant at a sweaty show. You want words that give the vocalist something to...
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How to Write Rage Lyrics
How to Write Lyrics

How to Write Rage Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You are angry and you want the world to feel it. Good. Rage makes songs move like a fist through glass. But angry lyrics that only scre...
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Gus Canazio, Junior Manager at Velvet Hammer Contact Details
Find Music A&R Contact Details

Gus Canazio, Junior Manager at Velvet Hammer Contact Details

Posted by author-avatar Toni Mercia
August 24, 2024
Gus Canazio is a Junior Manager at Velvet Hammer, a renowned talent management company that represents some of the most influential and...
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Britpop Songwriting Advice
Songwriting Advice

Britpop Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a guitar riff that makes people lift their pints and a chorus that gets shouted in cramped venues the next weekend. You want l...
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Krautrock Songwriting Advice
Songwriting Advice

Krautrock Songwriting Advice

Posted by author-avatar Toni Mercia
August 5, 2024
Krautrock, a genre that emerged in the late 1960s and 1970s in Germany, is characterized by its hypnotic rhythms, repetitive melodies, ...
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Full-On Songwriting Advice
Songwriting Advice

Full-On Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
This is the no fluff playbook for writers who want songs that hit hard and live long. You will get craft tips, workflows, exercises, bu...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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