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Rusty Michael, Agent / Manager at Fat City Artists
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Rusty Michael, Agent / Manager at Fat City Artists

Posted by author-avatar Toni Mercia
September 2, 2024
Rusty Michael, an esteemed agent and manager at Fat City Artists, has been a driving force behind the success of numerous musicians and...
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What Does a Music Managers Do
A&R and Manager Advice

What Does a Music Managers Do

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what it’s like to be the brain behind your favorite artists? Picture this: you’re the secret sauce mixing strategy, creat...
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Cody Demavivas, A&R Manager at FEARLESS RECORDS Contact Details
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Cody Demavivas, A&R Manager at FEARLESS RECORDS Contact Details

Posted by author-avatar Toni Mercia
December 7, 2024
Who is Cody Demavivas? Cody Demavivas is the A&R Manager at Fearless Records, a renowned independent record label based in Californ...
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How to Write Songs About Rhyme
How to Write Songs About Specific Emotions

How to Write Songs About Rhyme

Posted by author-avatar Toni Mercia
November 2, 2025
Rhyme is not a crutch. Rhyme is a superpower. Used badly rhyme sounds juvenile. Used well rhyme makes an ear full stay glued and sing a...
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How to Write Songs About Plot
How to Write Songs About Specific Emotions

How to Write Songs About Plot

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that tells a story the same way a good TV episode hooks you. You want characters who feel alive. You want a plot that h...
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How to Write Psychedelic Soul Songs
How to Write Songs

How to Write Psychedelic Soul Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want records that smell like incense and old vinyl while they hit the gut like a truth bomb. Psychedelic soul combines the emotiona...
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How to Write Ragini Songs
How to Write Songs

How to Write Ragini Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a song that feels ancient and sounds fresh. You want a melody that breathes the soil of raga and a lyric that makes someone in...
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Tony Ogborn, Booking Agent at Popular Music
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Tony Ogborn, Booking Agent at Popular Music

Posted by author-avatar Toni Mercia
August 15, 2024
Tony Ogborn is a renowned booking agent at Popular Music, a leading talent agency that represents some of the biggest names in the musi...
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How to Write a Song About Detective Stories
How to Write Songs About Life Situations

How to Write a Song About Detective Stories

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that smells like cigarette smoke and spilled coffee but still hits like a punchline. Detective stories are an emotional...
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African Electronic Dance Music Songwriting Advice
Songwriting Advice

African Electronic Dance Music Songwriting Advice

Posted by author-avatar Toni Mercia
August 7, 2024
African Electronic Dance Music (AEDM) is a genre that has gained immense popularity in recent years, with its unique blend of tradition...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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